- Comedian Jerry Lewis and his annual promotion of the cause of the Muscular Dystrophy Association offers an example of a successful medical fund-raising campaign. This model can be followed on a smaller scale by paying for time on a local cable access television station. Campaign hosts should have an outgoing, energetic personality that projects a commitment to a health cause. Local entertainers and artistic talent may volunteer their time in return for publicity. Family members and friends of patients may volunteer to accept donations over the phone during the telethon.
- Petition co-workers, neighbors, friends and relatives for items of value that they no longer need. If you know painters, sculptors or other creative artists, ask them to donate an item that can be sold for a medical cause. If you cannot afford to rent booth space at a flea market or shopping mall, ask local church officials if you can sell your donated items in their church's basement. When you explain that sale proceeds are for a medical fundraiser, the church will probably allow you to market the wares free of charge and promote your cause to church members.
- Employers and corporate executives have clout with subordinates. If they take an interest in a specific medical cause, they can not only mobilize many monetary contributions but ongoing contributions from payroll deductions. Employers and executives can reach out to employees via electronic mail and company newsletters explaining a medical cause that could benefit from donations. Typically, donations for sick children or elderly people garner sympathy in working adults who often care for these populations at home. Once sympathy and understanding is established, telling employees that their contributions will be matched by employers will bolster altruism.
- Drive-in movie theaters are rare and hard to find among 21st Century United States entertainment options. Watching a movie from your car provides privacy and fun in a public venue. It is also nostalgic. Purchasing or renting a projector and getting permission to use or rent a parking lot are drive-in movie necessities. Moviegoers enjoy popcorn, candy, soda and other concession stand amenities. Invite mobile vendors to work on site. Movies can be projected on the side of a building many times and proceeds can be used for your medical fundraiser with low overhead costs. In addition, this fund raising can be done repeatedly for ongoing support of a cause by simply presenting new movies periodically.
- Advertisement -
- Advertisement -