If you are looking to increase your profits online developing a niche marketing strategy [http://www.squidoo.com/dominating-niches-secrets] is a great way to go since instead of looking at a very broad market, you dig deeper and very often by doing so you can find pockets of hungry buyers with very little competition. Anyone who is consistently successful online will tell you that it is important to develop several streams of income and by getting involved in various niche markets you are able to do this.

In order to start the process the first step is research. This involves not only finding the market but also assessing what the competition is and how profitable the market is. In the end the decision needs to be business one rather than just based on a feel good factor. Once you have decided on the niche you want to market in, you need to start build a presence or identity within that marketplace. This is actually easier than it sounds and the internet is a huge source of information, if you know where to look. In these days of social networking and media, it seems people are only to willing to let you know, what they want and more importantly what they are prepared to spend their money on.

As part of your niche marketing strategy, you are going to need to know what you are going to sell, once you are seen as an expert in a particular area. In terms of being an expert, do not concern yourself with knowing everything as perception is everything and once you know how, it is surprising how quickly you can infiltrate a niche and ultimately make money over and over again. The products that you can sell can either be your own or you can market as an affiliate of someone else or a combination of both. Again, once you have found the hungry crowd product creation, if you decide to go that route is easier than you may think.