Keyword Search

• One way to gauge the size of a potential market is to perform a keyword search on your product. A keyword search for "unique furniture" with Google's keyword search tool provides plenty of relevant searches. Here are a just a few: unique contemporary furniture, unique furniture design, unique living room furniture and unique wood furniture.
  
  

Competition

• Knowing that people are searching for the type of product you plan to offer is important, but it's also important to know how much competition you have. A keyword search tool will tell you how many people are competing for those particular search words.
  
  

Search

• Another way to evaluate your competition is to conduct your own online search. What companies, if any, are offering a product similar to yours?
  
  

Separation

• If your product truly is unique and has little or no competition, it could mean one of two things. It could mean that your product is too obscure to appeal to a wide audience. It might also mean that you have an opportunity to capture an untapped market.
  
  

Test Market

• If you've done the research and feel that you might have a viable business, why not do some test marketing? Place your furniture on consignment in local furniture stores and see what kind of response you get.
  
  

Inbound Marketing

• If things go well with your test marketing, then you are ready to implement what you've learned into an inbound marketing campaign. This is where you use the Internet to drive targeted customers to you through effective web design and Pay per click (PPC) advertising.