Facebook is not only a great way to connect with the others socially, but it's also proving to be an effective platform for online business owners to reach out to their target audience. This place means nothing but lead generation, marketing and sales funnels and business growth for online marketers. Facebook applications are slowly making headway, but the barrier to entry with them is still out of reach to a lot of people. It is important to understand the marketing dynamics are different between the app and the fan page. We will examine Facebook apps and how you can leverage them in your business.
Apps are little programs that are created to fulfill some kind of function or need with hopefully, and preferably, a huge number of people. The key to a successful and popular app is that people are engaged and find it entertaining and fun. You will find people from all over the world there for a myriad of reasons, and many just want to get away for a few minutes. So just encourage people to have a little entertainment with your app, and that will often do the trick. The typical Facebook user is fairly young, mid thirties and below; so that is your target audience. Take something and improve upon it, get creative and brainstorm ideas for apps.
The more unique your app plus the more value it is perceived to be, the greater chance someone will send it to their network for all to have a look. That is why your app must be easy to share with no technical issues at all. However, don't take this too far and force your users to share your app just to use it, this will certainly backfire. It is really easy to make something of such value that they will want to do it all on their own. This is not hard to do - creating a high quality app that really satisfies people so much they are happy to tell their network about it.
There is an element that involves tracking just like your sites because you do want to keep track of how many users your app gets. This is simply a metric that you can use later on if the app becomes a hit. You should be organized with this record keeping especially if you have more than one app. So this is all really very basic, but there is not a lot to it - but the rules of engagement do matter a whole lot.
Apps are little programs that are created to fulfill some kind of function or need with hopefully, and preferably, a huge number of people. The key to a successful and popular app is that people are engaged and find it entertaining and fun. You will find people from all over the world there for a myriad of reasons, and many just want to get away for a few minutes. So just encourage people to have a little entertainment with your app, and that will often do the trick. The typical Facebook user is fairly young, mid thirties and below; so that is your target audience. Take something and improve upon it, get creative and brainstorm ideas for apps.
The more unique your app plus the more value it is perceived to be, the greater chance someone will send it to their network for all to have a look. That is why your app must be easy to share with no technical issues at all. However, don't take this too far and force your users to share your app just to use it, this will certainly backfire. It is really easy to make something of such value that they will want to do it all on their own. This is not hard to do - creating a high quality app that really satisfies people so much they are happy to tell their network about it.
There is an element that involves tracking just like your sites because you do want to keep track of how many users your app gets. This is simply a metric that you can use later on if the app becomes a hit. You should be organized with this record keeping especially if you have more than one app. So this is all really very basic, but there is not a lot to it - but the rules of engagement do matter a whole lot.