Simple Text

• A minimalist approach includes only the title. You can experiment with the font, size and location of the text. There's no reason that the text has to run smoothly left to right, or for all the words to look the same. The color of the text, as well as the background color are all open to tweaking. Sometimes very simple covers are best for non-fiction and informative booklets. In any case, design should never overwhelm content.
  
  

Photography

• A photographic booklet cover has the opportunity to be quite relevant and fresh. If the subject is biographical, then a portrait is appropriate. Informational booklets, such as a tourism guide, could have postcard-like location shots to draw in the audience. Nature booklets could likewise benefit from the photographic approach. Keep in mind that glossy color photos are generally more expensive than other cover designs. In some cases, a black and white photo is more tasteful than full color.
  
  

Art

• An artistic cover may showcase a classic work of art, or a custom piece for the booklet itself. Custom work will require hiring a graphic designer who specializes in book covers. In either case, the art should be pertinent to the subject matter of the booklet. There's some room for creativity and interpretation with an artistic cover. However, you should be careful not to let the cover design be more provocative than the content of the booklet.
  
  

Collage

• More recently, collage approaches to cover design have been popular. These incorporate elements of photography, art and graphic design. Such heavily crafted covers are always the product of a professional designer. As a booklet publisher, you must weight the advantage of an exceptional cover against the cost of its creation and mass production. For poetry and fiction, a provocative collage of drawing, painting, photography and unconventional text might be an indispensable ingredient in a booklet that gets people's attention.