Keywords play a predominant role for the success of any ad campaign irrespective of search domains. Specifically PPC keywords are core for getting great results and bringing prospective customers to a website through a successful campaign. It is quite imperative to say, not only does finding the right keyword for the campaign will help in bringing success to a PPC ad campaign but also understanding the correct keyword match types plays a crucial role.
Different keyword match types in Google AdWords and Microsoft adCenter can give great results. Keyword Matching Concepts is a dynamic approach where you need to understand the difference between a "keyword" and a "search query". The word or phrase you choose to bid in your PPC campaign is keyword where as the word or phrase that user type in search box in any search engine like Google, Bing, or yahoo is called as search query. Though they seem to be similar, there is quite difference between them.
Google AdWords has five different match types available: exact, phrase, broad, modified broad, and negative. Let's look at each match type that can get bring more success to your campaigns.
Exact Match, Phrase Match, Modified Broad Match, Negative Match are the match types on Google AdWords. Exact match is the easiest match type to understand. In order to trigger your ad, the search query must be exact match with your bidded keyword. Exact match is indicated by putting your keyword in brackets. For Example: [Designer Saris]. Phrase match makes sure your ad appears on searches which have the words in your keyword phrase, in that order. It can multi-word searches including your key phrase. Phrase match is indicated by putting your keyword in quotes. For Example: "Black Designer Saris"/ "Designer Saris in Black Colour". Broad match is the common match type in Google AdWords, and it allows your ad to be displayed on "similar phrases and relevant variations" of the keyword. In some cases where certain words are indicated within a keyword phrase to match exactly are referred as Modified broad match. Modified broad match is indicative by putting a plus sign ("+") in front of the word. For Example: + Designer Saris.
The most overlooked match keywords are Negative match keywords that are also important and ensure to display ad that any query does not include the term you specify. Negative match keywords are indicative by using a minus symbol to an irrelevant search keyword. For Example: - cheap.
You can get more traffic if you use relevant match types with the right targeted keywords.
Different keyword match types in Google AdWords and Microsoft adCenter can give great results. Keyword Matching Concepts is a dynamic approach where you need to understand the difference between a "keyword" and a "search query". The word or phrase you choose to bid in your PPC campaign is keyword where as the word or phrase that user type in search box in any search engine like Google, Bing, or yahoo is called as search query. Though they seem to be similar, there is quite difference between them.
Google AdWords has five different match types available: exact, phrase, broad, modified broad, and negative. Let's look at each match type that can get bring more success to your campaigns.
Exact Match, Phrase Match, Modified Broad Match, Negative Match are the match types on Google AdWords. Exact match is the easiest match type to understand. In order to trigger your ad, the search query must be exact match with your bidded keyword. Exact match is indicated by putting your keyword in brackets. For Example: [Designer Saris]. Phrase match makes sure your ad appears on searches which have the words in your keyword phrase, in that order. It can multi-word searches including your key phrase. Phrase match is indicated by putting your keyword in quotes. For Example: "Black Designer Saris"/ "Designer Saris in Black Colour". Broad match is the common match type in Google AdWords, and it allows your ad to be displayed on "similar phrases and relevant variations" of the keyword. In some cases where certain words are indicated within a keyword phrase to match exactly are referred as Modified broad match. Modified broad match is indicative by putting a plus sign ("+") in front of the word. For Example: + Designer Saris.
The most overlooked match keywords are Negative match keywords that are also important and ensure to display ad that any query does not include the term you specify. Negative match keywords are indicative by using a minus symbol to an irrelevant search keyword. For Example: - cheap.
You can get more traffic if you use relevant match types with the right targeted keywords.