- 1). Make your brand stand out. By representing the brand image in a consistent and conspicuous manner, your subscribers will associate the brand image with the products and services covered in the newsletter.
- 2). Develop a professional and attractive newsletter design. This involves using universal fonts and employing company logo colors to the newsletter design.
- 3). Include links to websites where your subscribers can get more information on the products and services you feature in the newsletter. Adding helpful links to the newsletter adds credibility to your image and makes the newsletter more informative and valuable to your readers.
- 4). Conduct reader surveys for your newsletter by asking readers what they would like featured in future newsletters as well as a selection of topics they would like featured in upcoming issues. That way, you involve the readers and you feature what they want rather than only what you write.
- 5). Include a Questions From Readers section where you feature answers to some of the questions from your readers. This will get your subscribers more involved as they look forward to upcoming issues if their questions have been answered.
- 6). Use a preview pane. This allows readers to get a preview of the actual message in the newsletter before they open it. Readers may read the entire preview pane even if they will not open the newsletter, so you need to make the preview pane interesting and informative.
- 7). Promote the newsletter on websites like Twitter and Facebook. Encourage people to sign up. Provide an overview of upcoming issue titles, and featured articles in past newsletters when possible. Make the sign-up process quick and easy especially when sign-ups are coming from social networking sites.
- 8). Schedule the newsletter to have frequency and consistency. A more effective newsletter is one that is short and frequent as opposed to long monthly issues. The more frequent, the more punch it can have with subscribers.
- 9). Make the newsletter light. Avoid using heavy graphics, videos and other media files that will slow down the newsletter loading. Avoid attachments as this will deter readers from downloading due to the prevalence of Malware.
- Advertisement -
- Advertisement -