The health industry is a multi-billion dollar industry that is growing by leaps and bounds each year. Just the sale of prescription drugs alone are responsible for $275 million each year.
Many prescription drugs are sold through mail order and of course they need copywriters to create their marketing pieces. So why not you?
But what's really exciting is the rapidly growing alternative healthcare industry. People all over the world, and Americans in particular, are  becoming more health conscious than they have ever been.
They are interested not only in curing disease but in preventing it in the first place. Supplements, books, newsletters, weight-loss and anti-aging products are just some of the wide array of healthcare merchandise available today.
It's estimated that Americans spend $21,3 billion on nutritional supplements annually. And that's just one tiny segment of the alternative health industry.
Baby boomers (those born between 1946 & 1964) comprise over 29% of the U.S. population. That's a very large number for one age group. Boomers are the target market for most anti-aging and many natural health products that are being marketed via direct mail today.
So what has all of this got to do with copywriting? Well, consider this for a moment. It doesn't matter whether these products are sold online or by mail order. The companies that market these products need good copywriters to write the brochures, salesletters, magalogs, emails and magazine advertisements, salescopy for websites and even pay per click advertisements. These are all tremendous opportunities for the budding alternative health copywriter.
Consider other health related markets as well. Take the booming weight loss market, for example.
Americans are becoming more obese each year and the number of obesity related illnesses continues to skyrocket. As a copywriter your opportunities are virtually unlimited as new and improved weight-loss products come onto the market. As a Copywriter you can write about everything from the hottest new  exercise trend to the latest new miracle diet pill, diet books, gym memberships and more.
Exercise equipment and other related fitness genres also continue to gain more and more interest with each passing year. Here again, the opportunities are only limited by your imagination.
Anti-aging is another potential money spinner, with people with people wanting to look - and feel -younger for longer.
Pet speciality products is another niche where you can make your mark as a copywriter.
All this is good news for you, as an alternative health copywriter. As you can see there are literally an endless array of opportunities for alternative health copywriters.
Many prescription drugs are sold through mail order and of course they need copywriters to create their marketing pieces. So why not you?
But what's really exciting is the rapidly growing alternative healthcare industry. People all over the world, and Americans in particular, are  becoming more health conscious than they have ever been.
They are interested not only in curing disease but in preventing it in the first place. Supplements, books, newsletters, weight-loss and anti-aging products are just some of the wide array of healthcare merchandise available today.
It's estimated that Americans spend $21,3 billion on nutritional supplements annually. And that's just one tiny segment of the alternative health industry.
Baby boomers (those born between 1946 & 1964) comprise over 29% of the U.S. population. That's a very large number for one age group. Boomers are the target market for most anti-aging and many natural health products that are being marketed via direct mail today.
So what has all of this got to do with copywriting? Well, consider this for a moment. It doesn't matter whether these products are sold online or by mail order. The companies that market these products need good copywriters to write the brochures, salesletters, magalogs, emails and magazine advertisements, salescopy for websites and even pay per click advertisements. These are all tremendous opportunities for the budding alternative health copywriter.
Consider other health related markets as well. Take the booming weight loss market, for example.
Americans are becoming more obese each year and the number of obesity related illnesses continues to skyrocket. As a copywriter your opportunities are virtually unlimited as new and improved weight-loss products come onto the market. As a Copywriter you can write about everything from the hottest new  exercise trend to the latest new miracle diet pill, diet books, gym memberships and more.
Exercise equipment and other related fitness genres also continue to gain more and more interest with each passing year. Here again, the opportunities are only limited by your imagination.
Anti-aging is another potential money spinner, with people with people wanting to look - and feel -younger for longer.
Pet speciality products is another niche where you can make your mark as a copywriter.
All this is good news for you, as an alternative health copywriter. As you can see there are literally an endless array of opportunities for alternative health copywriters.