Factory Concept - March 2009

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Absolut Ice Bar London is rebuilt every six months. In March 2009 a new 'Factory Concept' arrived: minimalist cool, cog wheels, and industrial pipes.

London's coolest bar (geddit?), Absolut Ice Bar London is rebuilt every six months. In March 2009 a new 'Factory Concept' arrived: minimalist cool, cog wheels, industrial pipes, warning sounds and flashing lights.

The Absolut Ice Bar itself houses a custom made mechanical conveyor belt displaying rotating vodka cocktails to guests. And in keeping with the theme, an eclectic blend of factory sounds, beats and groundbreaking electro has been exclusively mixed while bartenders fully clad in industrial protective wear serve to perfection the unique fusions of flavor which have been specifically developed to complement the new surroundings.


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