A banner is used as a flag to deliver messages to the public. It includes slogans, signs, messages and even pictures. For promoting commercial organizations, marketers choose to design different types of banners.

For commercial organizations, a person can create a banner for advertising the products and services of an organization. The more you display these promotions, the better a customer gets to know about your business. A potential customer can even recollect your brand name while purchasing a product that you sell in the market. Therefore, these advertisements play a crucial role in brand recall for your target customers. Customers are able to easily grasp and retain the name of the brand if it is advertised continuously.

A marketer can choose to display parade banners which are nearly thirty inches in height and vary in width. To bring such advertisements to the top, long poles are passed through the sleeves. Many marketers use bill-boards displayed by the roadside and placed in such a position so that it can be viewed easily by the customers. Podium advertisements are also used for the purpose of displaying them on the stage or dais. Many marketers display their advertisements when live telecast of a program or a match is broadcast on television. They are called 'step and repeat' advertisements which are used by the photographers as the background during special events. An entrepreneur can also use vinyl banners for the display or marketing of the products and services. The vinyl material is solid and durable. It can withstand the windy weather or rough weather. If you want to make your presence on the Internet, you can use online banners. These advertisements are exhibited on the classified sites or website of some other entrepreneur selling a similar or related product. There is a variety of banner design software available in the market. You can choose an advanced computer program to easily create an online promotion. All these are different types of advertisements used for effective marketing.