Farmville is a game on Facebook that is used by more than 75 million users.
This means over 20% of the entire user base on Facebook is involved in a game.
Setting aside the aspect that playing a game is a colossal waste of time, there are aspects that this game has right that business owners can learn from.
Just envision for a moment, what you would do if 75 million people came to your website daily? This is the equivalent of nearly 750 sold out Rose Bowls.
75 million people is a massive number by any measurement and one that many businesses would be happy to attract for an entire year, much less a day.
More importantly this isn't "junk" traffic.
These are people who are eager to participate, engage in conversation, and take action.
In the game they take action by growing crops, taking care of animals, and more.
For your business you have the goals of engaging your customers, adding value, and compelling them to take action.
How do you embrace the madness that is Farmville and apply it to your business? Don't think we will be suggesting that you start your own game, just follow these lessons and apply them to get a raging base of people visiting your business daily.

• Give them a Reason to Come Back - One of the reasons Farmville has experienced such massive growth is they compel their users to come back daily.
  They let those who play the game know that they have to harvest their crops, take care of animals, etc.
  No one wants to let their animals die! Give those that you are connected to a compelling reason to come back and visit.
  It could be a daily video, submission of photos, or anything, just make it interesting enough that people can't resist coming to see what is going on.
  
• Share the Conversation - As annoying as we may find it to be in the News Feed, Farmville updates are everywhere! Compel your fans to share what they are doing with your business with their network.
  This might mean giving them items to share.
  For example a music maker gave their fans and friends videos to share with their network.
  This then gave them FREE advertising as people spread videos of artists playing their instruments!
• Let Your "Friends" Know They Are Special - Farmville has a forum where they share the "top farms".
  They highlight the users who have spent incredible time developing their farms with the entire community.
  This gives other users something to shoot for and motivates them with the desire to be featured.
  

Farmville truly has embraced the conversation that is going on within Facebook.
They provide a powerful escape for a HUGE community.
Your business can be an escape for people as well.
You can share the story of your products or services in a manner that allows people to feel the same passion for your business that you enjoy!