Keyword optimization is the one of the most crucial elements to receive top 10 rankings on Google. It is surprising to see how many search engine optimization campaigns today overlook these necessary fundamentals when attempting to target their chosen search term/s.
By reading this tutorial you will learn how to increase your website's rankings for your chosen keywords. When attempting to conduct a successful SEO campaign, you need to incorporate the following nine tips:
These 10 SEO tips and more are explained in even more detail in our free seo ebook. Please be aware optimizing your keywords is only one part of a successful SEO campaign.
If you have any experience in search engine optimization, you will know that your chosen keyword/s must be included in the title of your web document. Not only will this appear as the title of your website when a visitor views your website, it is also used as a clickable link and title on any search engine results. Make sure your title is no more than sixty characters in length otherwise most search engines will not include your full title in their results and place your most important keywords at the beginning. Ensure the title is appealing to potential visitors. Put yourself in the mind of a target visitor. If you were looking for a particular website, what title would make you more likely to click on the link? Sure, its one thing to have your website ranked #1 in the search results, but if your title is not appealing enough you may loose potential visitors! Make sure its placed in the header section of your coding.Your Website Title Here
A Meta tag description is another important element for keyword optimization. The description of your website will play a vital role in securing that top 10 ranking youve been hoping for and should be a brief explaination of your website and what it can do for the searcher if they were to visit. It must also include your search term/s for effective keyword optimization and be no more than 160 characters in length otherwise not all the description may be included.
Some say that Meta tag keywords are now useless, however they are still regarded as vital element of keyword optimization. Some search engines still use keywords when ranking their listings so it's best to add them to your page. Make sure that the keywords you state within this section actually appear in your webpage. Otherwise you may be classed as a spammer and possibly banned from various search engines.
It is essential that you display your niche keyword/s in the first 25 words of your website body content, preferably in bold. Search engines hold the first 25 words of your website in high regard so take advantage of it.
Place your major website keywords in bold on your page. Search engines believe that by putting emphasis on these keywords they are important. Also place other important words in bold for proper keyword density. Remember to make sure you have the correct keyword density.
It is important to place your targeted keywords in the ALT tags of your images. The reason behind this is that search engines cannot read images. Therefore, by including this tag on your images, you are telling the search engine what the image is about. It is essential that you add this tag to every image on your website.
One of the most common SEO mistakes is not placing the desired keywords in H1- H6 HTML tags. The H1-H6 tags inform the search engine spiders that these words are important because they are mostly used for page titles or sections of your website. You will find that nearly websites ranked in the Top 10 listings will have used atleast one H1 tag as a bare minimum. Using H2-H6 is optional but still desirable. Remember to include additional words to make sure your keyword density is not affected.
Keywords within your domain name and url can mean the difference between a number 1 ranking and a lower top 10 ranking. The best option would be to have your keywords in your domain name ie. Free SEO Analysis http://www.free-seo-analysis.com. However, this is not always possible. Another great way is to add your keywords in the url or page name ie. Keyword Optimization http://www.free-seo-analaysis.com/keyword-optimization.php. The dashes in between is not essential and is based on personal preference. It looks neater than to words clumped together and the search engines can still read the words. It also eliminates the possiblity of being listed under unwanted search terms.
Another great way to improve your search engine rankings is to include HTML comments in your code. This will provide you with an opportunity to once again state your keywords and their importance. The search engines spiders will be able to read these comments and will see that in fact your keywords are pretty important if they are even in the comments section.
Keyword Density
Keyword density is the number of times a keyword or search phrase appears on a particular page divided by the total number of words on the page. This number is then multipled by 100 to provide a keyword density percentage. It use to be recommended that keyword density should be about 2%-3% but I have ceratinly seen pages ranking number 1 on Google where this certainly isn't the case. However gathering keyword details and comparing them to well ranked websites can be a very time consuming process. I use Internet Business Promoter because it automatically calculates the keyword density of my webpage and then compares it to the average keyword density of the top 10 ranked websites on Google for my chosen keywords. It is an essential tool if you want to make a huge impact on the major search engines. Another great feature is the ability to generate a search engine optimiaztion report and even includes all the keyword optimization tips I have discussed in this article.
By reading this tutorial you will learn how to increase your website's rankings for your chosen keywords. When attempting to conduct a successful SEO campaign, you need to incorporate the following nine tips:
- Meta Tag Title
- Meta Tag Description
- Meta Tag Keywords
- Your First 25 Words
- Keywords Within Bold Tags
- Placing Keywords In ALT Tags On Images
- Keywords In H1-H6 Tags
- Domain and/or URL Keywords
- HTML Comments Containing Keywords
- Keyword Density
These 10 SEO tips and more are explained in even more detail in our free seo ebook. Please be aware optimizing your keywords is only one part of a successful SEO campaign.
Meta Tag Title
If you have any experience in search engine optimization, you will know that your chosen keyword/s must be included in the title of your web document. Not only will this appear as the title of your website when a visitor views your website, it is also used as a clickable link and title on any search engine results. Make sure your title is no more than sixty characters in length otherwise most search engines will not include your full title in their results and place your most important keywords at the beginning. Ensure the title is appealing to potential visitors. Put yourself in the mind of a target visitor. If you were looking for a particular website, what title would make you more likely to click on the link? Sure, its one thing to have your website ranked #1 in the search results, but if your title is not appealing enough you may loose potential visitors! Make sure its placed in the header section of your coding.Your Website Title Here
Meta Tag Description
A Meta tag description is another important element for keyword optimization. The description of your website will play a vital role in securing that top 10 ranking youve been hoping for and should be a brief explaination of your website and what it can do for the searcher if they were to visit. It must also include your search term/s for effective keyword optimization and be no more than 160 characters in length otherwise not all the description may be included.
Meta Tag Keywords
Some say that Meta tag keywords are now useless, however they are still regarded as vital element of keyword optimization. Some search engines still use keywords when ranking their listings so it's best to add them to your page. Make sure that the keywords you state within this section actually appear in your webpage. Otherwise you may be classed as a spammer and possibly banned from various search engines.
Keyword Optimization Of Your First 25 Words
It is essential that you display your niche keyword/s in the first 25 words of your website body content, preferably in bold. Search engines hold the first 25 words of your website in high regard so take advantage of it.
Keywords Within Bold Tags
Place your major website keywords in bold on your page. Search engines believe that by putting emphasis on these keywords they are important. Also place other important words in bold for proper keyword density. Remember to make sure you have the correct keyword density.
Keywords in ALT Tags
It is important to place your targeted keywords in the ALT tags of your images. The reason behind this is that search engines cannot read images. Therefore, by including this tag on your images, you are telling the search engine what the image is about. It is essential that you add this tag to every image on your website.
H1-H6 Headline Text
One of the most common SEO mistakes is not placing the desired keywords in H1- H6 HTML tags. The H1-H6 tags inform the search engine spiders that these words are important because they are mostly used for page titles or sections of your website. You will find that nearly websites ranked in the Top 10 listings will have used atleast one H1 tag as a bare minimum. Using H2-H6 is optional but still desirable. Remember to include additional words to make sure your keyword density is not affected.
Domain Name and URL Keywords
Keywords within your domain name and url can mean the difference between a number 1 ranking and a lower top 10 ranking. The best option would be to have your keywords in your domain name ie. Free SEO Analysis http://www.free-seo-analysis.com. However, this is not always possible. Another great way is to add your keywords in the url or page name ie. Keyword Optimization http://www.free-seo-analaysis.com/keyword-optimization.php. The dashes in between is not essential and is based on personal preference. It looks neater than to words clumped together and the search engines can still read the words. It also eliminates the possiblity of being listed under unwanted search terms.
HTML Comments Including Keywords
Another great way to improve your search engine rankings is to include HTML comments in your code. This will provide you with an opportunity to once again state your keywords and their importance. The search engines spiders will be able to read these comments and will see that in fact your keywords are pretty important if they are even in the comments section.
Keyword Density
Keyword density is the number of times a keyword or search phrase appears on a particular page divided by the total number of words on the page. This number is then multipled by 100 to provide a keyword density percentage. It use to be recommended that keyword density should be about 2%-3% but I have ceratinly seen pages ranking number 1 on Google where this certainly isn't the case. However gathering keyword details and comparing them to well ranked websites can be a very time consuming process. I use Internet Business Promoter because it automatically calculates the keyword density of my webpage and then compares it to the average keyword density of the top 10 ranked websites on Google for my chosen keywords. It is an essential tool if you want to make a huge impact on the major search engines. Another great feature is the ability to generate a search engine optimiaztion report and even includes all the keyword optimization tips I have discussed in this article.