Did you know that there's a small fortune that online marketers can make writing blogs, especially when you focus on a particular niche market.

A blog is basically an online journal where you have complete control of the content. You can express your thoughts, ideas, opinions, and practically anything you want your target audience to read. In fact, blogs are an extremely powerful communication tool that is quickly surpassing newspapers, radio, and television.

As a niche marketing expert, and author of "Riches in Niches: How to Make It BIG in a small Market," I often get asked how does one find a niche market. One simple way to find a niche is to look at your competition. Assess what your competitors aren't doing €" or if they're doing it, what aren't they doing well. There are often times that large, generalist service providers can literally create a niche for you.€
Want an example? Look at Chemistry.com. This internet-based matchmaking service is rapidly carving an identity for itself by targeting a very niche group of customers, individuals who are looking for a partner, but for whatever reason, have been rejected by the industry leader, eHarmony.com.€

While there's a great deal of debate about why eHarmony chooses to not allow certain individuals to participate in their matchmaking program, there's no question that their actions have created a number of niche opportunities.€

When you combine the power of blogging with sharing information with your niche market, you have the opportunity to take your expert identity as an industry expert to a whole new level.€Nonetheless, it all starts with knowing and understanding your niche market. The better you grasp what information they crave, the easier it will be for you to address these needs in your blog posts.€

Let's take another example. If you specialize in selling insurance, you want to dig deeper to find a niche market that is under-served, and thirsting for information. You might consider writing about the ins and outs of collision insurance for teenagers. This is probably a topic that not too many others are insurance brokers are blogging about.€

When you start to share valuable information on the subject, it won't take long for you to become known as an expert in this area. I guarantee that you're unlikely to have much competition, and as such will easily find your way to one of the top positions in the search engines.€

You might not necessarily make money from writing your blog, especially in the beginning. Nevertheless, blog like crazy about your subject so that you raise your ranking in the search engines before anyone else cottons on, and starts to copy you.€

As your reputation as an expert grows in a particular area, you can develop products and services that people will often pay top dollar for. Why? Because they can't get this type of information elsewhere, and you're the expert! People like to buy from experts.€

By targeting where the industry leaders fall short or choose not to act, savvy Nichepreneurs„ (someone who specializes in a niche market) can locate lucrative opportunities.€Niche blogging is incredibly powerful and potentially extremely lucrative.