You may or may not be aware, but Google has dramatically changed how it ranks web pages in it's search results. The changes are a result of a update Google has dubbed Panda. The primary goal of Panda was to give Google users the most relevant possible results. The issue with the update is that many sites that had high rankings in the search results are now finding themselves further down the results, even on the 2nd and 3rd page.
The reason for this is that the Panda update places a higher emphasis on €quality content€. Google is now using factors such as the amount of time a visitor spends on the site and the number of pages viewed within the site. The Panda update also values sites that have a social media presence as well as sites that maintain frequently updated content, such as this blog. While the jury is still out on the value of this update it has created some fundamental problems for website operators.
Most website operators are small businesses that do not have the resources to hire staff dedicated to constantly updating their content
Small website operators that have an established website have designs built around static content and some would require a total revamp of their website
Those established websites with static content that are Search Engine Optimized (SEO) and have the most relevant content will not be able to compete with a less relevant competitor that has a blog with less relevant content.
It will be cost prohibitive for small website operators to adapt to the Panda update and it will require operators to rethink their website design with content that had been successful for them up until the Panda update.
They are a few steps that website operators can take to help them recover their rankings in the search results prior to the Panda update:
Find your pages with the highest page rank or inbound links and redevelop those pages to include dynamic content.
Start a company blog. Blogs seem to be the preferred way to produce dynamic content and since you are probably running a website about something you are passionate about, the blog content will be very relevant. Sonicgate offers free blog software with all of our hosting plans and our team of Web Professionals will even help you setup and configure the software free of charge.
Find an existing forum site dedicated to the content on your website and join in on the conversations. If there are no forums available, start your own. Forums are a great source of dynamic content and can become a good source of ad revenue. Sonicgate also offers free forum software with all of or web hosting packages. Get your forum started today.
If you need to recover traffic to your website while you develop dynamic content for your website consider using a Pay Per Click advertising campaign. It goes without saying that Google Adwords is probably where you will want to spend your advertising dollars, however forum sites dedicated to similar content are a smart buy as well.
When it comes time to redesign your website, website operators will have a bountiful selection of software to create dynamic content. Content Management systems such as Joomla and WordPress make it easy to manage, edit, update, and publish your content.
The reason for this is that the Panda update places a higher emphasis on €quality content€. Google is now using factors such as the amount of time a visitor spends on the site and the number of pages viewed within the site. The Panda update also values sites that have a social media presence as well as sites that maintain frequently updated content, such as this blog. While the jury is still out on the value of this update it has created some fundamental problems for website operators.
Most website operators are small businesses that do not have the resources to hire staff dedicated to constantly updating their content
Small website operators that have an established website have designs built around static content and some would require a total revamp of their website
Those established websites with static content that are Search Engine Optimized (SEO) and have the most relevant content will not be able to compete with a less relevant competitor that has a blog with less relevant content.
It will be cost prohibitive for small website operators to adapt to the Panda update and it will require operators to rethink their website design with content that had been successful for them up until the Panda update.
They are a few steps that website operators can take to help them recover their rankings in the search results prior to the Panda update:
Find your pages with the highest page rank or inbound links and redevelop those pages to include dynamic content.
Start a company blog. Blogs seem to be the preferred way to produce dynamic content and since you are probably running a website about something you are passionate about, the blog content will be very relevant. Sonicgate offers free blog software with all of our hosting plans and our team of Web Professionals will even help you setup and configure the software free of charge.
Find an existing forum site dedicated to the content on your website and join in on the conversations. If there are no forums available, start your own. Forums are a great source of dynamic content and can become a good source of ad revenue. Sonicgate also offers free forum software with all of or web hosting packages. Get your forum started today.
If you need to recover traffic to your website while you develop dynamic content for your website consider using a Pay Per Click advertising campaign. It goes without saying that Google Adwords is probably where you will want to spend your advertising dollars, however forum sites dedicated to similar content are a smart buy as well.
When it comes time to redesign your website, website operators will have a bountiful selection of software to create dynamic content. Content Management systems such as Joomla and WordPress make it easy to manage, edit, update, and publish your content.