Search Engine Optimization(SEO)
Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
SEO On Page Factors
On Page factors involves 20% of Search Engines Procedures. Where Off Page involves rest of it.
Getting indexed
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
On-Page Factors
There are several on-page factors that affect search engine rankings. These include:
Content of Page
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
Good content supplies a demand:
Just like the world's markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good content.
Good content is linkable:
From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can't link to it, search engines will be very unlikely to rank it, and as a result the content won't drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that can't be reproduced or shared. Content that doesn't supply a demand or is not linkable is bad in the eyes of the search engines-and most likely some people, too.
Most important On Page factors for SEO are meta tags.
Title Tag
Title tags are the second most important on-page factor for SEO, after content.
Make use of the "description" and "keyword" meta tag.
A page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.
Wrongful use of keywords will get your website banned from the search engines. The negative effect will even double. If you use the keywords right, the influence will be little. But if you use them wrong, perhaps you get banned. So the negative effects are huge!
Over 80% of all online proceedings start with a search query. You browse to a search engine and you will fill out certain keywords that match what you are looking for. That's why it's so important to put relevant and correct keywords in your meta tags in the source of your webpage.
URL
Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.
The following is a good example of URL structure:
[http://workfromhomeforme.siterubix.com/work-from-home-opportunities]
This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines. Due to the hierarchy, the engines can deduce that the page likely doesn't pertain to history in general but rather to that of the history of video games. This makes it an ideal candidate for search results related to video game history. All of this information can be speculated on without even needing to process the content on the page.
The following is a bad example of URL structure:
[http://www.workfromhomeforme.siterubix.com/title/work-from-home]
An Ideally Optimized Web Page
An ideal web page should do all of the following:
" Be hyper-relevant to a specific topic (usually a product or single object)
" Include subject in title tag
" Include subject in URL
" Include subject in image alt text
" Specify subject several times throughout text content
" Provide unique content about a given subject
" Link back to its category page
" Link back to its subcategory page (If applicable)
" Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page).
Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
SEO On Page Factors
On Page factors involves 20% of Search Engines Procedures. Where Off Page involves rest of it.
Getting indexed
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
On-Page Factors
There are several on-page factors that affect search engine rankings. These include:
Content of Page
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
Good content supplies a demand:
Just like the world's markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good content.
Good content is linkable:
From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can't link to it, search engines will be very unlikely to rank it, and as a result the content won't drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that can't be reproduced or shared. Content that doesn't supply a demand or is not linkable is bad in the eyes of the search engines-and most likely some people, too.
Most important On Page factors for SEO are meta tags.
Title Tag
Title tags are the second most important on-page factor for SEO, after content.
Make use of the "description" and "keyword" meta tag.
A page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.
Wrongful use of keywords will get your website banned from the search engines. The negative effect will even double. If you use the keywords right, the influence will be little. But if you use them wrong, perhaps you get banned. So the negative effects are huge!
Over 80% of all online proceedings start with a search query. You browse to a search engine and you will fill out certain keywords that match what you are looking for. That's why it's so important to put relevant and correct keywords in your meta tags in the source of your webpage.
URL
Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.
The following is a good example of URL structure:
[http://workfromhomeforme.siterubix.com/work-from-home-opportunities]
This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines. Due to the hierarchy, the engines can deduce that the page likely doesn't pertain to history in general but rather to that of the history of video games. This makes it an ideal candidate for search results related to video game history. All of this information can be speculated on without even needing to process the content on the page.
The following is a bad example of URL structure:
[http://www.workfromhomeforme.siterubix.com/title/work-from-home]
An Ideally Optimized Web Page
An ideal web page should do all of the following:
" Be hyper-relevant to a specific topic (usually a product or single object)
" Include subject in title tag
" Include subject in URL
" Include subject in image alt text
" Specify subject several times throughout text content
" Provide unique content about a given subject
" Link back to its category page
" Link back to its subcategory page (If applicable)
" Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page).