How to Navigate Through the Social Media Sea Part I
When you consider over 700 million divers are already exploring this new richly populated information source you are missing a wonderful opportunity if you have not worked up enough courage to take the plunge.
No doubt for some of you when you first think about diving into this new territory it might look more like a turbulent abyss filled with scary HUGE intimidating creatures more than a calm sea with friendly fish.
That is why you never go diving for the first few times without a certified instructor or friend.
I am happy to be your guide through this 4 part diving course and will introduce you to some of the more common creatures you will encounter as you start your descent.
We will begin by describing the natural habits of some of the friendliest creatures living about called Facebook and in our next dive we will investigate what makes a Twitter Tweet, followed by how blogs & articles thrive and survive, and lastly we will discover the two very unique and popular sea creatures LinkedIn and if we are lucky we may encounter a YouTube or two.
The largest and most abundant of all sea creatures is Facebook.
In fact it has been reported that in any given day you go diving you could be among 175 million Facebook users.
So it is best to know something about them.
You will see two types of this species - Profiles & Pages.
They almost always travel together, so if you see a Profile, most likely a Page is associated with it.
The Profiles like to be very personal, in fact they are the best at sharing personal information.
It is best to think of Profiles as "friends" so 80% of the time that is what you will find with a Facebook Profile.
Birthdays, recipes and most status and updates from Profiles are about them personally.
Now the Facebook Profiles are almost always traveling with at least one or more Facebook Pages.
In fact it is very common for you to see 1 Profile surrounded by multiple Pages! Don't let that intimidate you, because although Facebook Pages are pretty much all business, about 20% of time they can be and are personal.
You will often feel the need to "like" them which is perfectly normal and acceptable.
You will be drawn to Pages especially when they share valuable information about products and services that benefits you the most! Pages also "like" to GIVE special gifts so it is best to look for Pages that match your interests.
The good news is, the more you interact with the Profiles, the more Pages you will find that match your interests and thereby increasing the amount of treasures with every visit.
So remember, make "friends" with the Profiles and you will "like" more Pages! I can see that our tanks are about out of air for this trip so we will need to resurface and replenish but be looking for Part II of this series where we will take an in-depth look into the life cycle of Twitters.
See you soon!