Why you need to stick to white hat SEO
White hat SEO is the only approach to get your website rank elevated on Google index and other major search engines like Bing.com and I would like to advise you to stop making an allowance for gray Hat SEO and or black hat SEO. Some people think that you'll use gray hat SEO and avoid the penalties of black hat SEO. This just isn't right and may land you in problems quickly. There is a proven fact that major search engines will not rank you up with gray hat SEO. This alone should raise an alarm for you. My feeling is that soon major search engines like Google will specify how they handle gray hat SEO.
White hat SEO is reasonably the only option to utilize and also it's not the tallest orders that won't enable you to sleep. I will tell you what you need to perfectively do simple white hat SEO for your website and get it ranked on top. One among the things you want to do is find out how to get started with white hat SEO. When you have an already existing website or business, the strategy is slightly different from someone using a fresh idea and need to construct it from there. If you have already got a site, the main process is to verify that the keywords chosen is suitable for your variety of business that you have and this is done through keyword research.
Keyword research evaluation will identify if the keywords you have picked are the best fit for your campaign or you want to look into them and judge others. When you have done the keyword evaluation, then you need to do onsite optimization and content optimization as well. I would like to say that content optimization basically talks of the text of the web site and here you want to read through the text and see if there is a need to rewrite them in line with the chosen keywords, add several suitable words and sentences and all sorts of adjustments.
The onsite optimization look into the other aspect of the web pages with regards to tags, title, descriptions, keyword position, and many other small aspects. Once this is done then you are free to concentrate with white hate SEO campaign on link building and this is called the offsite SEO. There are several ways to use in offsite SEO and these are; forum posting, search engine submissions, directory submission, article writing and submission, blog commenting, social bookmarking and the list goes on. The small difference between black hat SEO and white hat SEO lies in how these activities are performed and for white hat SEO, you must go manual and not automated bulk activities. That way Google and other main search engines will gradually appreciate your website and it will start going up the ranking. I advice you to get the services of a competent White Hat SEO company like My Expert Desk in order to get results for your business.