Social media marketing campaigns are expected to drive sales revenues as never before and to bring in good money for the social network companies in the coming years.
Predictions are that nearly 700 million fans of the Facebook social network could be soon harnessed into driving revenues of commercial marketers through an integrated rewarding system that is still in the drawing boards of the company.
The fans will be rewarded by the number of sharing of links to product and services, customers referred, products rated and shared, social coupons passed along and order volume and revenue driven.
There is anticipation that incentivized fans would proactively share links to the product or services and would participate in other actions favorable for a customer transaction The potential for social media marketing is being spoken of at every marketing forum.
The euphoria is making businesses big and small to rush to Facebook and those already there to strengthen their presence by devoting more time and money and resources and big advertising budgets to strengthen their fan base in the social media.
The marketer, the public relations agency, the creative agency and the digital agency are all in the race to redefine their roles in the evolving phenomenon.
For a change they are victims of their own vice in that they are in a reverse role play of sorts with the customer.
Some have opened a fan page while maintaining their company website while others have seen declining traffic in their own company websites and are looking forward to the direct engagement with the customer that Facebook offers.
Many others just don't want to miss the bandwagon.
There have been some caution in the air however.
A World Federation of Advertisers' survey released in March notes that, while marketers plan on spending ever more money on social media in the next twelve months, less than a quarter of the 3300 marketers who participated for the 2011 Social Media Marketing Industry Survey to find how marketers are using the social media to grow their businesses are happy with the return on their investment,.
a report by Forrester Research's Sucharita Mulpuru, as published in the Wall Street Journal says the Facebook was less effective at customer acquisition and retention than e-mail and paid search The 2011 Exact Target and Co.
Tweet report says "companies have a considerable challenge when it comes to maintaining relationships on Facebook".
Predictions are that nearly 700 million fans of the Facebook social network could be soon harnessed into driving revenues of commercial marketers through an integrated rewarding system that is still in the drawing boards of the company.
The fans will be rewarded by the number of sharing of links to product and services, customers referred, products rated and shared, social coupons passed along and order volume and revenue driven.
There is anticipation that incentivized fans would proactively share links to the product or services and would participate in other actions favorable for a customer transaction The potential for social media marketing is being spoken of at every marketing forum.
The euphoria is making businesses big and small to rush to Facebook and those already there to strengthen their presence by devoting more time and money and resources and big advertising budgets to strengthen their fan base in the social media.
The marketer, the public relations agency, the creative agency and the digital agency are all in the race to redefine their roles in the evolving phenomenon.
For a change they are victims of their own vice in that they are in a reverse role play of sorts with the customer.
Some have opened a fan page while maintaining their company website while others have seen declining traffic in their own company websites and are looking forward to the direct engagement with the customer that Facebook offers.
Many others just don't want to miss the bandwagon.
There have been some caution in the air however.
A World Federation of Advertisers' survey released in March notes that, while marketers plan on spending ever more money on social media in the next twelve months, less than a quarter of the 3300 marketers who participated for the 2011 Social Media Marketing Industry Survey to find how marketers are using the social media to grow their businesses are happy with the return on their investment,.
a report by Forrester Research's Sucharita Mulpuru, as published in the Wall Street Journal says the Facebook was less effective at customer acquisition and retention than e-mail and paid search The 2011 Exact Target and Co.
Tweet report says "companies have a considerable challenge when it comes to maintaining relationships on Facebook".