If you plan to start using Facebook for business, then you've made a great choice.
Not only is Facebook free to use, it provides perhaps the easiest way to connect with fans and followers.
If you already love using social media for your own personal profile, you'll equally enjoy managing your business on Facebook.
There are a few differences between a personal Facebook profile and a fan page, which is what will help you begin using Facebook for business.
A personal profile does not allow the anonymity and professional atmosphere that a fan page offers.
For instance, anyone can manage the page, and your fans will never know who it is.
The page is a fairly standalone entity, which helps give your business a professional image.
Your first task when setting up a Facebook page is getting the company basics in order.
Upload a professional-looking photo, such as a logo, company icon or a very good picture of yourself (if you're the owner), to be used as the profile picture.
You can change this at any time.
Next, fill in any company bio tidbits you feel your fans should know about - such as when the business was established and what your company specializes in.
The more you share, the better connected your fans will feel.
Post relevant information on your Facebook wall.
When using Facebook for business, it's best to mix in promotions with thoughtful status updates.
If you only sell to your fans day after day, they will become disgruntled and "unlike" the page.
If you want to know what your fans think of your updates, feel free to ask them for feedback in the comments, or ask them to "like" your status when they see updates they enjoy reading.
Speaking of Facebook "likes," your number one task when using Facebook for business should be to collect as many likes as possible.
There are 101 ways to accomplish this.
Some businesses hire freelancers to collect likes for them.
These freelancers receive a small stipend in return for helping the company receive 25, 50, 100 or 500 likes.
If you go this route, hire a freelancer with a good reputation, as you don't want to be part of any spam operations! Keep in contact with your fans once they like your page.
As a fan page, you cannot perform online chat with them, nor can you direct message anyone on behalf of your page.
However, you can post interactive status updates and upload fun pictures to your photo album that encourage fans to comment on and "like" your uploads and statuses.
Make sure your professionalism shows through in your posts.
Don't badmouth other companies or use a bunch of slang, unless your company is known for that sort of thing.
Represent your company the way your boss wants it represented (if you have a boss), or simply act as though every dollar you made depended on a good business relationship with fans on your Facebook page.
Not only is Facebook free to use, it provides perhaps the easiest way to connect with fans and followers.
If you already love using social media for your own personal profile, you'll equally enjoy managing your business on Facebook.
There are a few differences between a personal Facebook profile and a fan page, which is what will help you begin using Facebook for business.
A personal profile does not allow the anonymity and professional atmosphere that a fan page offers.
For instance, anyone can manage the page, and your fans will never know who it is.
The page is a fairly standalone entity, which helps give your business a professional image.
Your first task when setting up a Facebook page is getting the company basics in order.
Upload a professional-looking photo, such as a logo, company icon or a very good picture of yourself (if you're the owner), to be used as the profile picture.
You can change this at any time.
Next, fill in any company bio tidbits you feel your fans should know about - such as when the business was established and what your company specializes in.
The more you share, the better connected your fans will feel.
Post relevant information on your Facebook wall.
When using Facebook for business, it's best to mix in promotions with thoughtful status updates.
If you only sell to your fans day after day, they will become disgruntled and "unlike" the page.
If you want to know what your fans think of your updates, feel free to ask them for feedback in the comments, or ask them to "like" your status when they see updates they enjoy reading.
Speaking of Facebook "likes," your number one task when using Facebook for business should be to collect as many likes as possible.
There are 101 ways to accomplish this.
Some businesses hire freelancers to collect likes for them.
These freelancers receive a small stipend in return for helping the company receive 25, 50, 100 or 500 likes.
If you go this route, hire a freelancer with a good reputation, as you don't want to be part of any spam operations! Keep in contact with your fans once they like your page.
As a fan page, you cannot perform online chat with them, nor can you direct message anyone on behalf of your page.
However, you can post interactive status updates and upload fun pictures to your photo album that encourage fans to comment on and "like" your uploads and statuses.
Make sure your professionalism shows through in your posts.
Don't badmouth other companies or use a bunch of slang, unless your company is known for that sort of thing.
Represent your company the way your boss wants it represented (if you have a boss), or simply act as though every dollar you made depended on a good business relationship with fans on your Facebook page.