I know I have read it hundreds of times.
Write your articles around a specific key phrase and stuff it full of them.
The supposed outcome is a top ranking in the search engines for the key phrase used.
It is recommended you find the phrases somewhere like Wordtracker and shoot for rankings in some of the mid and lower searched terms.
I followed that advice for a long time.
Funny thing though, my articles never got very high rankings for the intended terms.
I know it's not my fault because my main site has top 10 listings for more search terms than I even know about.
The results are consistently that I get less than 10% of my visitors from my top 5 search terms for that site.
Every month it gets found by two thousand or so different search terms.
And any one of those people could make a purchase.
The point is this.
In your article writing adventures, you should write your articles using broader terms connected with the product.
After your articles are picked up by the search engines, they will be very likely to rank highly for a variety of searches you never even dreamed about.
Write your articles to be pleasant for your readers.
The rankings the article may achieve in the search engines is a lot more a function of whatever else the webmaster places on the page that contains it than what the article says.
Key words and phrases should be used in the title and sparingly in the body of the article.
They should not be the focus of the article itself.
The truth is, if a term is easy enough to warrant your effort at getting a good ranking for your article, it will not take very much to get the ranking anyway.
You are far better off in the long term to write your articles with the intention of leading future readers to your site with an interest in your product than you are trying to please a search engine that will never buy anything from you.
Who wants be at the mercy of Google anyway? Keep it simple for your readers and the search engines will reward with future sales you may have otherwise lost because of keyword stuffing.
Write your articles around a specific key phrase and stuff it full of them.
The supposed outcome is a top ranking in the search engines for the key phrase used.
It is recommended you find the phrases somewhere like Wordtracker and shoot for rankings in some of the mid and lower searched terms.
I followed that advice for a long time.
Funny thing though, my articles never got very high rankings for the intended terms.
I know it's not my fault because my main site has top 10 listings for more search terms than I even know about.
The results are consistently that I get less than 10% of my visitors from my top 5 search terms for that site.
Every month it gets found by two thousand or so different search terms.
And any one of those people could make a purchase.
The point is this.
In your article writing adventures, you should write your articles using broader terms connected with the product.
After your articles are picked up by the search engines, they will be very likely to rank highly for a variety of searches you never even dreamed about.
Write your articles to be pleasant for your readers.
The rankings the article may achieve in the search engines is a lot more a function of whatever else the webmaster places on the page that contains it than what the article says.
Key words and phrases should be used in the title and sparingly in the body of the article.
They should not be the focus of the article itself.
The truth is, if a term is easy enough to warrant your effort at getting a good ranking for your article, it will not take very much to get the ranking anyway.
You are far better off in the long term to write your articles with the intention of leading future readers to your site with an interest in your product than you are trying to please a search engine that will never buy anything from you.
Who wants be at the mercy of Google anyway? Keep it simple for your readers and the search engines will reward with future sales you may have otherwise lost because of keyword stuffing.