Jewelers understand the need to engage with clients and keep on the top of their mind.
We want our clients to continually think about us, our products and offer us as a recommendation to their friends.
This would be a dream come true for jewelers, but how can this be accomplished? Is there some magic wand? Well, quite honestly no, but there is a great set of tools that can be leveraged to accomplish these objectives: social media platforms.
Social Media Improves Search Engine Ranking Google, Yahoo! and Bing all have a common priority: ensuring that they're delivering quality content to their users.
That's it.
So these search engines take many factors into account when ranking sites in their search results.
The people that share your content on social media sites are essentially "votes" for you and the search engines take this into account.
Think about it, the more people who like and share your content, the more likely the search engines will want to show your company's website in the search results.
Stronger Ties with Your Clients Social Media platforms allow you to build good relationships with your client base because once they "Like" you, it's like you're a close friend of theirs.
Your content (updates, pictures, events, etc.
) shows up alongside their friends' posts which allows for an anti-separation of business promotions and friend activity.
When you have an active social media presence, you can carry on prolonged, friendly conversations with your followers.
When this happens your social reach has surpassed just your fans pages and shows up on their network-their interactions with you pop up on their friend's news feeds too.
Are you starting to see the value? Personalized Interaction and Rapport Building with Your Clients Facebook and Twitter allow you to engage with these clients one-on-one even when they're not in the store.
If they comment on a photo you post or ask a question to you, you can immediately respond to them which offers a transparent and effective way to communicate across digital platforms.
Many customers are now taking to social media to search for products and recommendations.
I read a report recently that stated that when purchasing large ticket items, many consumers first consult recommendations from their social circle.
All That Glitters is Not Gold This isn't an easy process and you should understand that before undertaking a full-blown social media marketing initiative.
These platforms use one of your greatest resources-time-so it's essential to know that you're doing it right...
and in the right place.
• Campaigns will not survive without content.
You must allocate time and resources to create or compile content-blog posts, photos, videos, posts, etc.
• Content doesn't last forever.
You need to be committed to creating content on a regular basis and be ready to post several times per day.
Tweets get buried fairly quickly and Facebook posts without engagement fall fast as well.
Even by crafting a perfect post, tweet or pin won't be on the top of news feeds forever.
Post consistently and post often.
• This doesn't happen overnight.
You must understand that success in social media takes time.
It takes several months to build a strong social following of fans and generate engagement with them.
Social media can be a great vehicle to engage with your clients, show them cool pieces of jewelry and drum up recommendations when done correctly.
There is no perfect guide for how to use social media, so experiment and see what works.
I suggest that you encourage your staff to get involved as well because many of them are experienced Facebookers, tweeters and pinners.
Lastly, remember to have fun with this because if you're not having fun, chances are your clients aren't either!
We want our clients to continually think about us, our products and offer us as a recommendation to their friends.
This would be a dream come true for jewelers, but how can this be accomplished? Is there some magic wand? Well, quite honestly no, but there is a great set of tools that can be leveraged to accomplish these objectives: social media platforms.
Social Media Improves Search Engine Ranking Google, Yahoo! and Bing all have a common priority: ensuring that they're delivering quality content to their users.
That's it.
So these search engines take many factors into account when ranking sites in their search results.
The people that share your content on social media sites are essentially "votes" for you and the search engines take this into account.
Think about it, the more people who like and share your content, the more likely the search engines will want to show your company's website in the search results.
Stronger Ties with Your Clients Social Media platforms allow you to build good relationships with your client base because once they "Like" you, it's like you're a close friend of theirs.
Your content (updates, pictures, events, etc.
) shows up alongside their friends' posts which allows for an anti-separation of business promotions and friend activity.
When you have an active social media presence, you can carry on prolonged, friendly conversations with your followers.
When this happens your social reach has surpassed just your fans pages and shows up on their network-their interactions with you pop up on their friend's news feeds too.
Are you starting to see the value? Personalized Interaction and Rapport Building with Your Clients Facebook and Twitter allow you to engage with these clients one-on-one even when they're not in the store.
If they comment on a photo you post or ask a question to you, you can immediately respond to them which offers a transparent and effective way to communicate across digital platforms.
Many customers are now taking to social media to search for products and recommendations.
I read a report recently that stated that when purchasing large ticket items, many consumers first consult recommendations from their social circle.
All That Glitters is Not Gold This isn't an easy process and you should understand that before undertaking a full-blown social media marketing initiative.
These platforms use one of your greatest resources-time-so it's essential to know that you're doing it right...
and in the right place.
• Campaigns will not survive without content.
You must allocate time and resources to create or compile content-blog posts, photos, videos, posts, etc.
• Content doesn't last forever.
You need to be committed to creating content on a regular basis and be ready to post several times per day.
Tweets get buried fairly quickly and Facebook posts without engagement fall fast as well.
Even by crafting a perfect post, tweet or pin won't be on the top of news feeds forever.
Post consistently and post often.
• This doesn't happen overnight.
You must understand that success in social media takes time.
It takes several months to build a strong social following of fans and generate engagement with them.
Social media can be a great vehicle to engage with your clients, show them cool pieces of jewelry and drum up recommendations when done correctly.
There is no perfect guide for how to use social media, so experiment and see what works.
I suggest that you encourage your staff to get involved as well because many of them are experienced Facebookers, tweeters and pinners.
Lastly, remember to have fun with this because if you're not having fun, chances are your clients aren't either!