Size does matter when you're talking about building a Twitter following as part of your marketing plan.
I currently have approximately 10,000 followers on Twitter.
Whenever I send out a tweet with a link, 10-20 people click on that link.
That means that I can expect 0.
1% - 0.
2% of all my Twitter followers will click on any link included in a particular tweet.
There are two ways to increase the number of people clicking on a particular link using Twitter: 1) Increase the total number of followers.
At a rate of 0.
1% of a Twitter following of 10,000, you can expect 10 people clicking on your link.
If you get that following to 20,000 followers, you can expect 20 people clicking on your link.
At a following of 100,000, expect 100 clicks.
Now, think about this, if the page that their click sends them to offers a product or service and you know that of a certain number of visits to that page yields, let's say, a 1% conversion, then you can expect 1 sale for every 100 visits to your site.
That means you would need a follower count of 100,000 to make one sale from one tweet with a link to the page.
2) Increase the frequency of tweets that incorporate the link Twitterers rarely stay on Twitter 24 hours a day, 7 days a week.
Most come and go, maybe checking their account once a day for a few minutes to see if anything is worth re-tweeting or replying to.
So, the chances of any one person seeing your tweet is tiny.
However, sending your tweet several times during the day will of course increase the number of different people seeing it.
So, instead of sending one tweet with the link to your landing page, try sending it twice or, at most five times throughout the day.
There are many online services which can help you schedule these for tweeting at specific times.
The service I use is http://www.
socialoomph.
com (formerly tweetlater).
It is a huge time saver and efficiency enhancer.
So, now you send out the same tweet twice a day.
With that 100,000 follower count and the same 0.
1% click rate, you'll have 200 people landing on your landing page during the day.
Again, at the 1% conversion rate, that means 2 sales for the day.
(I would advise not tweeting the same message too many times.
Some of your followers WILL see this and may unfollow you for it.
)
I currently have approximately 10,000 followers on Twitter.
Whenever I send out a tweet with a link, 10-20 people click on that link.
That means that I can expect 0.
1% - 0.
2% of all my Twitter followers will click on any link included in a particular tweet.
There are two ways to increase the number of people clicking on a particular link using Twitter: 1) Increase the total number of followers.
At a rate of 0.
1% of a Twitter following of 10,000, you can expect 10 people clicking on your link.
If you get that following to 20,000 followers, you can expect 20 people clicking on your link.
At a following of 100,000, expect 100 clicks.
Now, think about this, if the page that their click sends them to offers a product or service and you know that of a certain number of visits to that page yields, let's say, a 1% conversion, then you can expect 1 sale for every 100 visits to your site.
That means you would need a follower count of 100,000 to make one sale from one tweet with a link to the page.
2) Increase the frequency of tweets that incorporate the link Twitterers rarely stay on Twitter 24 hours a day, 7 days a week.
Most come and go, maybe checking their account once a day for a few minutes to see if anything is worth re-tweeting or replying to.
So, the chances of any one person seeing your tweet is tiny.
However, sending your tweet several times during the day will of course increase the number of different people seeing it.
So, instead of sending one tweet with the link to your landing page, try sending it twice or, at most five times throughout the day.
There are many online services which can help you schedule these for tweeting at specific times.
The service I use is http://www.
socialoomph.
com (formerly tweetlater).
It is a huge time saver and efficiency enhancer.
So, now you send out the same tweet twice a day.
With that 100,000 follower count and the same 0.
1% click rate, you'll have 200 people landing on your landing page during the day.
Again, at the 1% conversion rate, that means 2 sales for the day.
(I would advise not tweeting the same message too many times.
Some of your followers WILL see this and may unfollow you for it.
)