Direct Feedback, Better Reach If you are in a business that is constantly looking for feedback, and most businesses should be if they want to stay alive, there is no better way to get it than using social marketing.
Social marketing does not speak to a crowd; it speaks to a person.
And depending on how you structure your marketing message, you will be able to get your customers to back to you.
This is important because of 2 things: You know immediately things go wrong.
Look, for example at the sham that Toyota has been through in the last 2 years.
Because they were not getting immediate feedback, they were releasing cars into the market that were potential killer machines.
The brakes would either fail, or the accelerator would jam.
If they had designed a way to get feedback on the first few pieces of each model they sold, they would have arrested the problem much sooner, saved lives and saved money.
When talking about feedback, reach is important.
You want to be able to get feedback from all people who you reach.
Social marketing allows you to reach people indiscriminately so long as you place yourself strategically in your niche.
This means that you will get feedback from all types of persons and be able to cater for all customer groups.
Direct feedback depends largely on who you are able to reach and how you reach them.
Ensure that you design a message that will get you the feedback that you need, reach widely in your selected niche and always ask them to talk back to you.
Social marketing does not speak to a crowd; it speaks to a person.
And depending on how you structure your marketing message, you will be able to get your customers to back to you.
This is important because of 2 things: You know immediately things go wrong.
Look, for example at the sham that Toyota has been through in the last 2 years.
Because they were not getting immediate feedback, they were releasing cars into the market that were potential killer machines.
The brakes would either fail, or the accelerator would jam.
If they had designed a way to get feedback on the first few pieces of each model they sold, they would have arrested the problem much sooner, saved lives and saved money.
When talking about feedback, reach is important.
You want to be able to get feedback from all people who you reach.
Social marketing allows you to reach people indiscriminately so long as you place yourself strategically in your niche.
This means that you will get feedback from all types of persons and be able to cater for all customer groups.
Direct feedback depends largely on who you are able to reach and how you reach them.
Ensure that you design a message that will get you the feedback that you need, reach widely in your selected niche and always ask them to talk back to you.