Strategies For Social Marketing - Is Social Media Just a Fad Or a Real Live Game Changer?
Q: Is Social Marketing and Social Media just a passing fad or a here to stay real life game changer? A: While it is amazing to me that in spite of all the proof of the power of Social Marketing we have now, there are still those asking this question, I do understand it.
The first time of heard about Twitter and got my account, I did wonder "who cares what I had for lunch?" Then I began to here rumblings from trusted colleagues that there Twitter List was becoming more responsive than their email list.
That got my attention, and leads to the first of three powerful reasons Social Marketing is a game changer on the Internet.
1.
The first reason is that each one of your SM sights is a list just as powerful and often times more powerful than an email list.
I want you to really think about and get the power of what you about to read: Imagine if you could go in and invite everyone on someone else's list, let's say a leader in your niche or even a competitor, and you could actually go in and invite their list to join your list.
That's exactly what you can do with the list building capabilities of Twitter, Facebook and YouTube.
Are you getting excited yet? 2.
The second reason is that anyone, with the current tools and a little time and elbow grease, can create a massive online presence.
It no longer matters if you have an advertising budget in the millions or in your change in your desk drawer.
Either way you can build a huge online presence.
Here's a business visibility principle that works online and offline: When you are seen all over the place by the people in your niche, making sense and being helpful, you are seen as the go-to expert.
When this happens prospects are much more likely to do business with you.
3.
And the third reason is you can greatly extend your reach with SM tools.
You can reach more people in your niche who want to learn from and buy from you.
You can also reach the big names in your niche and begin to develop relationships with them.
You can reach out and connect with like minded people all over the world, find out what they want to know, and then provide your answers to their biggest questions.
The first time of heard about Twitter and got my account, I did wonder "who cares what I had for lunch?" Then I began to here rumblings from trusted colleagues that there Twitter List was becoming more responsive than their email list.
That got my attention, and leads to the first of three powerful reasons Social Marketing is a game changer on the Internet.
1.
The first reason is that each one of your SM sights is a list just as powerful and often times more powerful than an email list.
I want you to really think about and get the power of what you about to read: Imagine if you could go in and invite everyone on someone else's list, let's say a leader in your niche or even a competitor, and you could actually go in and invite their list to join your list.
That's exactly what you can do with the list building capabilities of Twitter, Facebook and YouTube.
Are you getting excited yet? 2.
The second reason is that anyone, with the current tools and a little time and elbow grease, can create a massive online presence.
It no longer matters if you have an advertising budget in the millions or in your change in your desk drawer.
Either way you can build a huge online presence.
Here's a business visibility principle that works online and offline: When you are seen all over the place by the people in your niche, making sense and being helpful, you are seen as the go-to expert.
When this happens prospects are much more likely to do business with you.
3.
And the third reason is you can greatly extend your reach with SM tools.
You can reach more people in your niche who want to learn from and buy from you.
You can also reach the big names in your niche and begin to develop relationships with them.
You can reach out and connect with like minded people all over the world, find out what they want to know, and then provide your answers to their biggest questions.