Entrepreneurs are dead in the water unless they have people buying their products or services.
And unless people know that you are in business and what you have that will solve their problems, they simply aren't your customers.
When you have a brick-and-mortar business, you may advertise with signage, newspaper flyers, radio or TV ads, but when you have an internet-based or network marketing business, getting the word out and establishing yourself as a reliable provider of solutions (products or services) is a completely different project.
One of the greatest assets an entrepreneur can have is a content syndication alliance, more often called a "tribe.
" In such an alliance, you have the opportunity to promote the products and services of others as they promote you.
This is particularly important in today's market environment because of the change in what potential customers require.
What I mean is that we are no longer in the "Information Age" - in fact, people around the world are drowning in information.
We are tired of being sold something.
Today, we are in the "Recommendation Age" - a time when potential customers or business partners are looking for an expert, someone that can point them in the right direction for a solution to their problem, someone who will recommend to them the best course of action to take in remedying their problem.
In other words, these experts have the chance to take their potential customer by the hand, so to speak, and lead them to what they are looking for Social media marketing has opened the door to innumerable opportunities for entrepreneurial-minded souls who are "branding" themselves and their products and promoting their brands virally.
New products and innovative services are springing up as these folks focus their wares around their personal passions, whether they are avid golfers, expert cooks, personal development gurus, gifted artists, or writers who have discovered they like this new social media forum.
The one thing these budding entrepreneurs require to succeed is traffic to their social media sites, traffic that responds to their opt-in box and leaves contact information that may at some point lead to a sale.
What develops in the meantime, though, is a relationship and a bond of trust begins to bud as more and more value passes from the entrepreneur to the customer.
The answer to this traffic requirement is networking.
This is what takes the place of the outdoor billboards, the neon signs and the TV ads of the brick-and-mortar businesses.
Global networking allows clients to purchase "how-to" e-books, audios, videos, and pdf files from business owners around the world, many of whom are working from a home office with an internet-connected laptop computer.
Tribal syndication is natural SEO in its purest form.
It's the Golden Rule in action: "Do unto others as you would have them do unto you.
" (As opposed to the hardcore salesmen of former days whose motto appears to be "Do unto others before they do unto you.
) In syndicating, you do your tribe mates a favor by promoting their information and they return the favor by promoting yours.
In today's internet-focused world, this reciprocal promotion increases exponentially and spreads in a viral manner until citizens of the entire globe have access to it.
And unless people know that you are in business and what you have that will solve their problems, they simply aren't your customers.
When you have a brick-and-mortar business, you may advertise with signage, newspaper flyers, radio or TV ads, but when you have an internet-based or network marketing business, getting the word out and establishing yourself as a reliable provider of solutions (products or services) is a completely different project.
One of the greatest assets an entrepreneur can have is a content syndication alliance, more often called a "tribe.
" In such an alliance, you have the opportunity to promote the products and services of others as they promote you.
This is particularly important in today's market environment because of the change in what potential customers require.
What I mean is that we are no longer in the "Information Age" - in fact, people around the world are drowning in information.
We are tired of being sold something.
Today, we are in the "Recommendation Age" - a time when potential customers or business partners are looking for an expert, someone that can point them in the right direction for a solution to their problem, someone who will recommend to them the best course of action to take in remedying their problem.
In other words, these experts have the chance to take their potential customer by the hand, so to speak, and lead them to what they are looking for Social media marketing has opened the door to innumerable opportunities for entrepreneurial-minded souls who are "branding" themselves and their products and promoting their brands virally.
New products and innovative services are springing up as these folks focus their wares around their personal passions, whether they are avid golfers, expert cooks, personal development gurus, gifted artists, or writers who have discovered they like this new social media forum.
The one thing these budding entrepreneurs require to succeed is traffic to their social media sites, traffic that responds to their opt-in box and leaves contact information that may at some point lead to a sale.
What develops in the meantime, though, is a relationship and a bond of trust begins to bud as more and more value passes from the entrepreneur to the customer.
The answer to this traffic requirement is networking.
This is what takes the place of the outdoor billboards, the neon signs and the TV ads of the brick-and-mortar businesses.
Global networking allows clients to purchase "how-to" e-books, audios, videos, and pdf files from business owners around the world, many of whom are working from a home office with an internet-connected laptop computer.
Tribal syndication is natural SEO in its purest form.
It's the Golden Rule in action: "Do unto others as you would have them do unto you.
" (As opposed to the hardcore salesmen of former days whose motto appears to be "Do unto others before they do unto you.
) In syndicating, you do your tribe mates a favor by promoting their information and they return the favor by promoting yours.
In today's internet-focused world, this reciprocal promotion increases exponentially and spreads in a viral manner until citizens of the entire globe have access to it.