What, You"re Not Using Social Media For Marketing? (Here Are 3 Reasons You Should)
Social media marketing is now ingrained in the way businesses and consumers interact.
So unless your business has chosen to stubbornly remain offline, then you need to involve at least one or more of the major social networks in your marketing efforts.
When you jump on the bandwagon, here's what you can look forward to: 1) Increased Recognition For Your Brand The internet is huge, and can give your business, no matter how big or small, the lift it needs and a global reach you never imagined - with just a small amount of effort.
Using social networks, you can draw in potential customers with targeted precision, based on their interests...
and, because these are communication platforms intended for sharing with others, you and your brand have the ability to become more recognizable not only to your existing customers but to their personal contacts too, simply because of a simple shared post.
2) Better Opportunities Marketing through the various social networks also positions you for better opportunities to convert potential customers into paying clients because your interactions, and the value you have the ability to provide before making a sale, can pre-frame their decision to make a purchase.
By simply posting a video, a link to a blog, a campaign, or even a simple photo related to your business or someone else's content on a topic related to your industry, you'll have the opportunity to spark engagement from your followers.
Each of these engagements is an opportunity to start a conversation that can end in a sales conversion.
3) Increased Traffic and Conversion Rates If your end goal is to get a prospect to your website or walking into your store, office, or other place of business, then social media marketing, when done right, can tremendously increase your both your traffic and conversion rates.
Why? Because social media is all about interaction between two parties - or sometimes a whole group.
It can also make your marketing more efficient because of bot the personal and viral nature of these platforms.
The result: your inbound traffic can greatly increase with social media because your message is no longer limited to just those on your mailing list.
The bottom line is that using the right social media marketing strategies, you can attract those who are looking for you as well as those who are interested in the topics you share...
all giving you a better chance of increasing your sales potential.
So if you are not yet using social media for your marketing, it's time to get started.
So unless your business has chosen to stubbornly remain offline, then you need to involve at least one or more of the major social networks in your marketing efforts.
When you jump on the bandwagon, here's what you can look forward to: 1) Increased Recognition For Your Brand The internet is huge, and can give your business, no matter how big or small, the lift it needs and a global reach you never imagined - with just a small amount of effort.
Using social networks, you can draw in potential customers with targeted precision, based on their interests...
and, because these are communication platforms intended for sharing with others, you and your brand have the ability to become more recognizable not only to your existing customers but to their personal contacts too, simply because of a simple shared post.
2) Better Opportunities Marketing through the various social networks also positions you for better opportunities to convert potential customers into paying clients because your interactions, and the value you have the ability to provide before making a sale, can pre-frame their decision to make a purchase.
By simply posting a video, a link to a blog, a campaign, or even a simple photo related to your business or someone else's content on a topic related to your industry, you'll have the opportunity to spark engagement from your followers.
Each of these engagements is an opportunity to start a conversation that can end in a sales conversion.
3) Increased Traffic and Conversion Rates If your end goal is to get a prospect to your website or walking into your store, office, or other place of business, then social media marketing, when done right, can tremendously increase your both your traffic and conversion rates.
Why? Because social media is all about interaction between two parties - or sometimes a whole group.
It can also make your marketing more efficient because of bot the personal and viral nature of these platforms.
The result: your inbound traffic can greatly increase with social media because your message is no longer limited to just those on your mailing list.
The bottom line is that using the right social media marketing strategies, you can attract those who are looking for you as well as those who are interested in the topics you share...
all giving you a better chance of increasing your sales potential.
So if you are not yet using social media for your marketing, it's time to get started.