Amazing Copywriting Secret Lets You Charge Ten Times More Money For Your Products And Services
If you want to charge up to ten times more money for whatever you're selling...without touching, tweaking or even so much as adding one single thing to your product or service...then this article will show you how.
Check this out:
One of my favorite all time business and marketing quotes is from marketing genius Dan Kennedy and it goes something like this:
"Money moves in exchange for value"
Sounds almost elementary, doesn't it?
But think about it:
The more value you can attach to whatever you're selling in your ads...the more money you can reasonably be expected to charge for it.
And if you focus less on the "mechanics" of your ads (i.e. the writing, the structure, the guarantee, etc) and more on creating more value in your copy...then you will bring in significantly more money automatically. Whether your copy is "world class" or not.
Let me give you an example of one way this can be done.
Let's say you've created an information product called "How To Triple The Value Of Your Home...Without Spending Any Extra Money!"
This product is comprised of a 500-page manual, two videos, 3 audio tapes and 11 additional special reports, each of which will further show the customer how to literally triple the value of her home, without spending any extra money.
And let's further say you charge a whopping $10,000 for this product.
Does that sound like a lot for a 500-page manual and some tapes? It does only if you don't explain the value they're getting.
Because, you see, in this case, if you think about it, if you triple the value of someone's home, then when it comes time to sell it, they will probably be getting ten times their $10,000 "investment" in your product back.
And if you simply explain that fact in your copy, you essentially create more "value" for your product out of thin air. And make it a "no-brainer" to order. In fact, if you do this right, people will feel there is no real choice in the matter. They'll almost feel like an idiot if they DON'T order from you.
But that's just one example.
You can do this with almost anything. The key to creating value for your product right in your copy -- without adding anything to the product itself -- is to simply explain value in a way that makes the price irrelevant.
Check this out:
One of my favorite all time business and marketing quotes is from marketing genius Dan Kennedy and it goes something like this:
"Money moves in exchange for value"
Sounds almost elementary, doesn't it?
But think about it:
The more value you can attach to whatever you're selling in your ads...the more money you can reasonably be expected to charge for it.
And if you focus less on the "mechanics" of your ads (i.e. the writing, the structure, the guarantee, etc) and more on creating more value in your copy...then you will bring in significantly more money automatically. Whether your copy is "world class" or not.
Let me give you an example of one way this can be done.
Let's say you've created an information product called "How To Triple The Value Of Your Home...Without Spending Any Extra Money!"
This product is comprised of a 500-page manual, two videos, 3 audio tapes and 11 additional special reports, each of which will further show the customer how to literally triple the value of her home, without spending any extra money.
And let's further say you charge a whopping $10,000 for this product.
Does that sound like a lot for a 500-page manual and some tapes? It does only if you don't explain the value they're getting.
Because, you see, in this case, if you think about it, if you triple the value of someone's home, then when it comes time to sell it, they will probably be getting ten times their $10,000 "investment" in your product back.
And if you simply explain that fact in your copy, you essentially create more "value" for your product out of thin air. And make it a "no-brainer" to order. In fact, if you do this right, people will feel there is no real choice in the matter. They'll almost feel like an idiot if they DON'T order from you.
But that's just one example.
You can do this with almost anything. The key to creating value for your product right in your copy -- without adding anything to the product itself -- is to simply explain value in a way that makes the price irrelevant.