When you're into online marketing, you've got to love social media.
It's a place to interact, nurture relationships, get new clients, and reach your target audience.
But what's the real score? Sometimes, too much of a good thing isn't wonderful.
Some people consider social media as their online diary.
They would say almost anything.
In reality, you will most likely think twice if you're going to share your deep secrets with a colleague.
When you're bored, I know you wouldn't call up a client just to say that you are having a lazy afternoon.
In the virtual world, the rules are the same.
Just because you feel like saying anything doesn't mean you should.
If you want to make a good online reputation, as much as possible, stay away from the downside of social media: Don't cross the borderline.
Facebook, Twitter, and other social media sites are public.
Some people forget that.
They get too personal and share thoughts that are better kept to themselves.
Think of it this way: Are you going to announce what you want to tweet when you're in the middle of a meeting? I knew you wouldn't do it.
You refrain from saying irrelevant stuff on real life and you should maintain that politeness online.
Posting dull tweets and updates "I'm bored," "This headache is really awful," "Hitting the shower before sleeping," "I'm here at my favorite coffee shop.
" How many of us have tweeted boring and play-by-play updates at some point? In a personal account simultaneously used in business, these updates won't help and don't catch the attention of your followers.
Your way of sharing often leaves a bad impression because they can't get any necessary information.
It makes your followers say "Who cares?" at the back of their minds.
You may want to rekindle the way you engage online, instead of just saying you're drinking coffee or taking a bath.
Think of anything wise, interesting, and inspirational to say.
The web has been a vast source of great ideas.
Spend some time to read articles related to your industry, visit other blogs, and list down some motivational quotes.
Do that and you'll soon have a collection of updates worth tweeting and sharing.
Ranting online "Some clients are unreasonable," "Mothers - they always have to be right," "I hate having to explain myself.
" Sometimes, people are smart enough to know who or what you are talking about.
You might eventually become a topic for gossip.
Facebook and Twitter aren't the right place to express personal, negative issues.
You're more likely to be considered as the bad guy.
Don't fall on these traps.
Let's always keep in mind that the goal of social media is to connect with friends, family members, and acquaintances, or to grow your business, and be known as an expert in your profession and serving your clients.
It's a place to interact, nurture relationships, get new clients, and reach your target audience.
But what's the real score? Sometimes, too much of a good thing isn't wonderful.
Some people consider social media as their online diary.
They would say almost anything.
In reality, you will most likely think twice if you're going to share your deep secrets with a colleague.
When you're bored, I know you wouldn't call up a client just to say that you are having a lazy afternoon.
In the virtual world, the rules are the same.
Just because you feel like saying anything doesn't mean you should.
If you want to make a good online reputation, as much as possible, stay away from the downside of social media: Don't cross the borderline.
Facebook, Twitter, and other social media sites are public.
Some people forget that.
They get too personal and share thoughts that are better kept to themselves.
Think of it this way: Are you going to announce what you want to tweet when you're in the middle of a meeting? I knew you wouldn't do it.
You refrain from saying irrelevant stuff on real life and you should maintain that politeness online.
Posting dull tweets and updates "I'm bored," "This headache is really awful," "Hitting the shower before sleeping," "I'm here at my favorite coffee shop.
" How many of us have tweeted boring and play-by-play updates at some point? In a personal account simultaneously used in business, these updates won't help and don't catch the attention of your followers.
Your way of sharing often leaves a bad impression because they can't get any necessary information.
It makes your followers say "Who cares?" at the back of their minds.
You may want to rekindle the way you engage online, instead of just saying you're drinking coffee or taking a bath.
Think of anything wise, interesting, and inspirational to say.
The web has been a vast source of great ideas.
Spend some time to read articles related to your industry, visit other blogs, and list down some motivational quotes.
Do that and you'll soon have a collection of updates worth tweeting and sharing.
Ranting online "Some clients are unreasonable," "Mothers - they always have to be right," "I hate having to explain myself.
" Sometimes, people are smart enough to know who or what you are talking about.
You might eventually become a topic for gossip.
Facebook and Twitter aren't the right place to express personal, negative issues.
You're more likely to be considered as the bad guy.
Don't fall on these traps.
Let's always keep in mind that the goal of social media is to connect with friends, family members, and acquaintances, or to grow your business, and be known as an expert in your profession and serving your clients.