Signs That Social Media Is a Mass Medium
Since two years ago, the internet can be hardly unnoticed because it has become a big requirement to get engaged on the different SM platforms such as Twitter, YouTube, Facebook, LinkedIn and other social networking sites.
As we go with the flow, we unnoticeably realized that social media has become a mass media for the majority of internet users.
We get the most recent news and updates through web sites and we develop deeply on communicating with other users and possibly make our daily routines a whole lot easier than in the past.
We turn out to be curious people in search for our most preferred social networking site more appropriate for us and wherein we develop our social characteristic and at the same time, endorse or advertise our business, products or services.
Without a doubt, it is regard as an essential need these days.
As the time passes, with social media tools used for marketing is in addition as one of the major feature why it can be considered a mass medium.
Actually, Social media marketers assume their SM to the new level for the current year, 2011.
It merely shows that it is consume very much by marketers or by the general internet users.
Is it impossible for social media to be identified as a mass media? First, almost every social networking sites is free of charge when used, considers that some investment of your time would need insignificant amount from you.
The beneficial effects about these social media sites are that they are interactive making it an exclusive and personal approach to target their objectives which is different from the standard marketing techniques and search engine rankings.
It helps advertise a business through raising traffic on their website in addition to incoming link and search engine traffic.
It also helps increase site's popularity, brand awareness on the network, boost search engine rankings, immediate access to thousands of other social media users, a better way to create a group of online community and possibly will aid you in being aware of what consumers thinks and their opinions on a particular product or service.