Social bookmarking is of recent origin and is gradually gathering steam due to its multi faceted uses to the community at large.
Social book marking consists of saving bookmarks to a public website that allows any one to view them.
Small and medium businesses can effectively use social bookmarking to create awareness about their line of activity and since bookmarks are viewed by groups they can be targeted successfully.
It is a cost effective solution to reach out to the customers in quick time.
Benefit # 1: Small and medium businesses that have intrinsic value in their website with a number of good products can have their site bookmarked to a public website with the flick of a button.
The user who has bookmarked it can add relevant tags to it with appropriate keywords for ready reference to any one.
It's a great way to reach all and provide great value to the business.
Benefit # 2: The small business website that hosts the bookmarking information by other popular bookmarking sites can be seen in proper light when searched with the relevant keywords.
Since they are hosted on popular sites, the rate of traffic which is substantial increases awareness of the product and it translates into enquiries and subsequent sales to the company.
Benefit # 3: Another advantage with social bookmarks is that different perspectives arise from various quarters and inspires valuable feedback to the product allowing for development of a better product.
Also, feedback from end users can offer insights for improving services related to the product.