But how can you achieve this objective? One way, is to update your blog regularly with fresh and unique content. Google loves this and will give your website points each time it sees a fresh update with original content. People also love fresh content and you'll receive extra benefits from Google when people visit and share your website around the web.
Google's main objective as a search engine is to return the best results for what people are searching for on the web and beyond. One way Google does this is by sending out the Google bots to scour and look at everything on the web all the time. This allows Google to see what's out there and further judge what websites are the best for certain subjects. Of course, websites and blogs benefit greatly from traffic to their site. One of the main sources for website traffic is by being in the top of the Google search results! This can create a problem as people may attempt to trick Google so that their website or blog shows up high in the results, even if they don't deserve to be that high. That is why Google continuously updates what it knows by sending out the Google bots.
One thing the Google bots take note of is fresh content. When they revisit a website or blog, they read everything and match it with the previous results from that blog or website. If they see something new, they are pleased as this means someone is taking the time to update that site.
Another thing the Google bots do is match what they find against all the content they have previously seen around the web. If the content is the same as something they have seen previously, they will not count it as highly as something brand new. They will also not return this content in their search results as they don't want to return the same result multiple times in the same search.
So the best thing you can do to impress Google with your website is to create fresh content (blog posts, videos, podcasts) as often as possible. You will also receive other benefits from creating new content including driving more organic traffic to your website. This means people will see your content, and if they appreciate it, will share it with their contacts. This will create more traffic from personal recommendations and probably lead to others placing links to your site on their blogs, websites, and social media accounts. Google will see these links back to your site, or backlinks as they are called, and give you points for each backlink it finds. The more powerful the website is that contains your backlink, the more points you will get from Google.
Fresh content is one of the most important reasons for a company blog. Business websites may have a homepage that is mainly created to capture a sale. It doesn't make sense to continuously change the homepage of a website once a system is found that captures the most conversions. (A conversion is when a website visitor becomes a customer of the company.) But a blog, on the other hand, can and should be updated as much as possible. The blog can be attached to the website of the company to help increase the overall search results with Google.
So, if you aren't already, start creating unique content for your blog and post often. Google, and people, will love this fresh content and your site will benefit with increased traffic. This traffic will come from both the search results and from personal recommendations (which will lead to greater search results). One final thing to remember, the best type of content to produce is content that your potential customer would enjoy!
Scott McIntosh
Expert author of Google Juice, the newest book for 2011 on search engine optimization and being found online. Pick up a copy of Google Juice and get on Google today!
Google's main objective as a search engine is to return the best results for what people are searching for on the web and beyond. One way Google does this is by sending out the Google bots to scour and look at everything on the web all the time. This allows Google to see what's out there and further judge what websites are the best for certain subjects. Of course, websites and blogs benefit greatly from traffic to their site. One of the main sources for website traffic is by being in the top of the Google search results! This can create a problem as people may attempt to trick Google so that their website or blog shows up high in the results, even if they don't deserve to be that high. That is why Google continuously updates what it knows by sending out the Google bots.
One thing the Google bots take note of is fresh content. When they revisit a website or blog, they read everything and match it with the previous results from that blog or website. If they see something new, they are pleased as this means someone is taking the time to update that site.
Another thing the Google bots do is match what they find against all the content they have previously seen around the web. If the content is the same as something they have seen previously, they will not count it as highly as something brand new. They will also not return this content in their search results as they don't want to return the same result multiple times in the same search.
So the best thing you can do to impress Google with your website is to create fresh content (blog posts, videos, podcasts) as often as possible. You will also receive other benefits from creating new content including driving more organic traffic to your website. This means people will see your content, and if they appreciate it, will share it with their contacts. This will create more traffic from personal recommendations and probably lead to others placing links to your site on their blogs, websites, and social media accounts. Google will see these links back to your site, or backlinks as they are called, and give you points for each backlink it finds. The more powerful the website is that contains your backlink, the more points you will get from Google.
Fresh content is one of the most important reasons for a company blog. Business websites may have a homepage that is mainly created to capture a sale. It doesn't make sense to continuously change the homepage of a website once a system is found that captures the most conversions. (A conversion is when a website visitor becomes a customer of the company.) But a blog, on the other hand, can and should be updated as much as possible. The blog can be attached to the website of the company to help increase the overall search results with Google.
So, if you aren't already, start creating unique content for your blog and post often. Google, and people, will love this fresh content and your site will benefit with increased traffic. This traffic will come from both the search results and from personal recommendations (which will lead to greater search results). One final thing to remember, the best type of content to produce is content that your potential customer would enjoy!
Scott McIntosh
Expert author of Google Juice, the newest book for 2011 on search engine optimization and being found online. Pick up a copy of Google Juice and get on Google today!