Creating a website, filling it with relevant content and having a product or service that is a truly worthwhile investment should, ideally, be the only things required for you to see an increase in traffic and conversions to your website.
However, there are a lot of other elements that come into play when determining how much traffic and how many conversions you can expect.
For example, getting more focused in terms of the kind of traffic you want to pass through your website is a great way to ensure genuine traffic.
Keywords and where you place them is a virtual compass by which to determine which direction your business is heading.
Look at creating multiple pages, with each page centered around a specific keyword or phrase so as to maximize your presence on Search Engine Results Pages (SERP).
A great way to determine which pages on your website are getting the most attention from traffic is to use a heat map to keep track of which keywords are most popular on your site.
Discovering which keywords draw the most attention is the first step in understanding your customers better and realizing how best to convert this traffic into actual customers.
Make your website easy to navigate and free of clutter.
A complicated website is guaranteed to drive away any and all traffic that passes through your website.
You must remember that customers are confronted by dozens of websites every day and if your website is cluttered like every other website they have been on that day, chances are they will lose patience with trying to decipher what you mean and move on.
Blocking a customer's access to at least some of the content on your website subject to registration is another huge turn-off when it comes to virtual transactions.
Generating interest in your website via your blog and relevant social networks like Facebook, Twitter and MySpace are other ways to increase traffic and conversions.
Blog about subjects that can be linked back to content on your website, offering readers more information on the topic on your website are also good options.
Join groups on Facebook that are related to some of the content on your website.
Recommend that members visit your website for more information on things that are discussed within the group.
Write articles on various online magazines and make your presence felt on relevant online directories where potential traffic might pass through.
However, there are a lot of other elements that come into play when determining how much traffic and how many conversions you can expect.
For example, getting more focused in terms of the kind of traffic you want to pass through your website is a great way to ensure genuine traffic.
Keywords and where you place them is a virtual compass by which to determine which direction your business is heading.
Look at creating multiple pages, with each page centered around a specific keyword or phrase so as to maximize your presence on Search Engine Results Pages (SERP).
A great way to determine which pages on your website are getting the most attention from traffic is to use a heat map to keep track of which keywords are most popular on your site.
Discovering which keywords draw the most attention is the first step in understanding your customers better and realizing how best to convert this traffic into actual customers.
Make your website easy to navigate and free of clutter.
A complicated website is guaranteed to drive away any and all traffic that passes through your website.
You must remember that customers are confronted by dozens of websites every day and if your website is cluttered like every other website they have been on that day, chances are they will lose patience with trying to decipher what you mean and move on.
Blocking a customer's access to at least some of the content on your website subject to registration is another huge turn-off when it comes to virtual transactions.
Generating interest in your website via your blog and relevant social networks like Facebook, Twitter and MySpace are other ways to increase traffic and conversions.
Blog about subjects that can be linked back to content on your website, offering readers more information on the topic on your website are also good options.
Join groups on Facebook that are related to some of the content on your website.
Recommend that members visit your website for more information on things that are discussed within the group.
Write articles on various online magazines and make your presence felt on relevant online directories where potential traffic might pass through.