Facebook.
Facebook is a rich marketplace of marketing and advertising opportunities.
Aside from Facebook's ad platform, you can also set up your own branded fan page, which you can use to give updates to your consumers.
Fan pages are great ways to acquire new customers.
You can also create a group for your loyal consumers to give them a sense of belongingness; such online communities are great ways to retain existing customers.
Twitter.
Twitter is a great tool to disseminate info on new promotions, new products, special deals, and so on.
Twitter is also the most popular PR tool in social media.
Experts say, however, that for your Twitter page to be a successful marketing tool, make sure you personalize your profile, update regularly, follow people who talk about your brand or anything related to your industry, follow top Twitter users, follow people who follow you, and engage with anybody.
If any Twitter user mentions you, that'll be another link back to your profile.
Not only that, but that user's followers will all read the tweet with your link on it.
Blogs.
Bloggers these days are called influencers, because they exert a high level of influence in the online world.
Since they are regular consumers, people are more able to relate to them.
They have a higher level of credibility than celebrity spokespersons who get paid to do ads.
Thus, using blogger and influencer outreach programs is a great way to spread the word about your brand and build trust.
To use blogs to change your business, you have to do Internet advertising targeted towards bloggers.
Some even offer sponsored blogs wherein they send samples of their products to bloggers so that bloggers will give an honest review of it.
There are many ways to get bloggers to become your loyal advocates, so make sure to take advantage of them.
If you want a social media connection to a more professional marketplace, use LinkedIn, Ryze, or Tribe.
Of all three, LinkedIn is the most popular.
The site is a great way to meet business contacts too.
If you have an e-commerce website, you have two options.
You can either hire a social media agency to incorporate your e-commerce business into your Facebook page so consumers can buy right from Facebook, or you can also use social media as a tool to improve your search engine ranking.
Social media conversations are great tools for off-page SEO.
And when you reach high search engine rankings, your e-commerce website's traffic will subsequently increase and your sales will follow suit.
Facebook is a rich marketplace of marketing and advertising opportunities.
Aside from Facebook's ad platform, you can also set up your own branded fan page, which you can use to give updates to your consumers.
Fan pages are great ways to acquire new customers.
You can also create a group for your loyal consumers to give them a sense of belongingness; such online communities are great ways to retain existing customers.
Twitter.
Twitter is a great tool to disseminate info on new promotions, new products, special deals, and so on.
Twitter is also the most popular PR tool in social media.
Experts say, however, that for your Twitter page to be a successful marketing tool, make sure you personalize your profile, update regularly, follow people who talk about your brand or anything related to your industry, follow top Twitter users, follow people who follow you, and engage with anybody.
If any Twitter user mentions you, that'll be another link back to your profile.
Not only that, but that user's followers will all read the tweet with your link on it.
Blogs.
Bloggers these days are called influencers, because they exert a high level of influence in the online world.
Since they are regular consumers, people are more able to relate to them.
They have a higher level of credibility than celebrity spokespersons who get paid to do ads.
Thus, using blogger and influencer outreach programs is a great way to spread the word about your brand and build trust.
To use blogs to change your business, you have to do Internet advertising targeted towards bloggers.
Some even offer sponsored blogs wherein they send samples of their products to bloggers so that bloggers will give an honest review of it.
There are many ways to get bloggers to become your loyal advocates, so make sure to take advantage of them.
If you want a social media connection to a more professional marketplace, use LinkedIn, Ryze, or Tribe.
Of all three, LinkedIn is the most popular.
The site is a great way to meet business contacts too.
If you have an e-commerce website, you have two options.
You can either hire a social media agency to incorporate your e-commerce business into your Facebook page so consumers can buy right from Facebook, or you can also use social media as a tool to improve your search engine ranking.
Social media conversations are great tools for off-page SEO.
And when you reach high search engine rankings, your e-commerce website's traffic will subsequently increase and your sales will follow suit.