With Facebook and Twitter being two of the fastest growing networks on the internet this can only mean that there are more social networks in development.
 However, when it comes to social networking you should not be worried about developing a copycat website, but you should be worried about how to market your business on these sites by using social media marketing.
Recently there was a study that showed that Twitter is now the most visited website for news updates over all traditional news venues.
 According to the same report Twitter now reaches more people via social media marketing and consumers' cell phones than the New York Times and The Post do.
 This means that by spending less than 5% of what you would pay for an advertisement in either of these papers, you can spread the word to a larger audience by using social media marketing.
Social media marketing is not only cost efficient, but it reaches people instantly since most people are now able to check updates on their social networks from their mobile phones.
 This means that if you are a local business who has contacts via a social networking website, you can update your page or send out a massive mailer that will land in your customer's hands possibly while they are already out on the go.
Even better, even if they check the message and disregard it items such as updates, blogs, and messages do not disappear as they stay in place until you take them down.
 Thus, by using social media marketing you create an advertisement that people will continue to view until you decide to change it or alter the content.
 Thus, you have the opportunity to create a lasting impression which can pay off instantly or later on which are both positive results all due to social media networking!