In a time when social media plays a dominant role in shaping a company's brand image and influencing customer perception, every company is trying to work out a magic mantra that would assure them of success.
The age old marketing strategies need to be reviewed, revamped and improved upon.
Of course, the basics still remain the same but a few of them require fundamental rethinking.
A few years ago, Malcolm Gladwell in his epic masterpiece, "The Tipping Point" had unearthed the ingredients for creating successful ideas.
He identified three traits as a must-have for any idea to soar high - The Power of Context, The Law of the Few and Stickiness Factor.
Marketers over the last few years had tried to shape their strategy on these factors and had tasted success in quite a few endeavors.
Now can the same tactics be deployed in case of Social Media Marketing? In order to find a solution to the query, let us first find out how relevant the concepts are to Social Media Marketing.
The Power of Context- With nearly 3 billion internet users across the globe, Social Media Marketing has sprung up in the perfect time.
It has arrived and it is here to stay.
With 3 billion users to target, the companies can reach out to their most desired target audience and effectively communicate their ideas The Law of the Few- Gladwell argues in his book that there are three kinds of people who are instrumental in promoting ideas- The Mavens, The Connectors and the Salesmen.
In this internet savvy world, the Mavens would be the internet knowledge seekers, the Connectors would be persons of repute with an infallible network of people and the Salesmen would be the professionals spreading the ideas over the internet.
In a nutshell, in the cyberspace, the skeleton remains the same; just the implementation differs.
The Stickiness Factor- Femina had carried out "Why women Lie" campaign in Twitter and within one and half hour of its launch, the campaign became the hottest trending topic in the country.
Similarly, Penguin Books' endeavor in Facebook by keeping the followers engaged and curious about their upcoming releases bought them a huge fan following.
The mantra is - The Idea should stick.
If your content is filled with creativity, it is bound to hold its audience in awe.
Whatever may be your idea, if its ingredients are compelling enough and if you pitch it in the right way keeping those factors in mind, it is bound to be a runaway success.
Once the effort in the right direction is put up, the results are bound to follow.
Thus it can be safely concluded that Gladwell's mantras, if followed well, is bound to reap results in Social Media Marketing.
The age old marketing strategies need to be reviewed, revamped and improved upon.
Of course, the basics still remain the same but a few of them require fundamental rethinking.
A few years ago, Malcolm Gladwell in his epic masterpiece, "The Tipping Point" had unearthed the ingredients for creating successful ideas.
He identified three traits as a must-have for any idea to soar high - The Power of Context, The Law of the Few and Stickiness Factor.
Marketers over the last few years had tried to shape their strategy on these factors and had tasted success in quite a few endeavors.
Now can the same tactics be deployed in case of Social Media Marketing? In order to find a solution to the query, let us first find out how relevant the concepts are to Social Media Marketing.
The Power of Context- With nearly 3 billion internet users across the globe, Social Media Marketing has sprung up in the perfect time.
It has arrived and it is here to stay.
With 3 billion users to target, the companies can reach out to their most desired target audience and effectively communicate their ideas The Law of the Few- Gladwell argues in his book that there are three kinds of people who are instrumental in promoting ideas- The Mavens, The Connectors and the Salesmen.
In this internet savvy world, the Mavens would be the internet knowledge seekers, the Connectors would be persons of repute with an infallible network of people and the Salesmen would be the professionals spreading the ideas over the internet.
In a nutshell, in the cyberspace, the skeleton remains the same; just the implementation differs.
The Stickiness Factor- Femina had carried out "Why women Lie" campaign in Twitter and within one and half hour of its launch, the campaign became the hottest trending topic in the country.
Similarly, Penguin Books' endeavor in Facebook by keeping the followers engaged and curious about their upcoming releases bought them a huge fan following.
The mantra is - The Idea should stick.
If your content is filled with creativity, it is bound to hold its audience in awe.
Whatever may be your idea, if its ingredients are compelling enough and if you pitch it in the right way keeping those factors in mind, it is bound to be a runaway success.
Once the effort in the right direction is put up, the results are bound to follow.
Thus it can be safely concluded that Gladwell's mantras, if followed well, is bound to reap results in Social Media Marketing.