Want to build a bigger Twitter following? Don't know how to market your business on Twitter? Worried being too pushy by adding sales offers to your Twitter feed? Twitter offers unique characteristics for Social Media marketing.
Many of the traits specific to Twitter, such as:
Social Media marketing is, in simplest terms, relationship building.
To build relationships with Social Media you need to offer content that people value.
The content you offer demonstrates your expertise, creates visibility for your brand and connects you quickly with people worldwide.
Use the 80/20 (or even 90/10) Rule to focus what types of content you post on Twitter, to grow both your fan base and your bottom line.
To apply the 80/20 Rule to Twitter, post 2 offers for every 10 for posts.
Use this simple approach to focus your content, as well as offer variety, as you build your following and market effectively with Twitter.
When your content marketing mix feels centered, rather than salesy, you can promote your business without being perceived as pushy.
What should you add to the other 80%? Here is a breakdown of what types of content to mix together: Focus Your Twitter Posts with the 5 I's
These are relevant at any time of day.
Benefit: Everyone needs encouragement and the wise words of others remind us of the deeper meaning and keep us motivated to take action.
Implementation is so important to transformation.
Even the word attraction contains the word action within it.
Benefit: People must engage in activities that attract the change that they want in their lives.
Give a quick tip that gets people moving in the direction of success and let the magic begin! Information is what helps people get clearer on their choices and feel more confident about making decisions.
Gather facts relevant to your business- the kind of results people expect, define techniques and terms, quote statistics to create awareness.
Benefit: By offering reliable information about your expertise, you build credibility and trust with your followers.
You become the "go to" person in your niche.
Industry Leaders are easy to find by doing a search on Twitter.
com.
Search by keyword or the name of a favorite mentor or peer to find their Twitter username.
Then, create a post saying hi or commenting on something happening in your industry.
Include that person's Twitter username after an @ in your post.
Benefit: Connecting and communicating with industry leaders creates association between you and a person who is more well know and is already trusted.
You can offer congratulations, share resources and build a community of Ideal Clients quickly.
Invitation Copy and paste a sentence from your website or blog with a link leading back to it or offer a free resource in exchange for subscription to your email list.
Benefit: You increase the amount of targeted traffic visiting your website or blog, grow your list and publicize your events several times a day within your Twitter stream.
You now have a simple approach to specific, effective Twitter posts for your business! Rather than getting overwhelmed by options, wondering when to post offers or feeling lost about what to focus on- use this Twitter content strategy to build better relationships online in no time!
Many of the traits specific to Twitter, such as:
- short post length.
- high frequency of post activity.
- quickly sharing links across the web by clicking on the Twitter button.
Many Twitter users, who want to use Social Media to market their business online, struggle with common challenges.Simplify and focus your strategy for success.
Trying to figure out how to create posts that are effective in a short length, remembering to keep your posts relevant, having content that is cohesive with your business focus and consistently posting a steady flow of content, are all part of Twitter's specific Social Media twist.
If you don't take Twitter's characteristics into account with your approach, your business won't experience the benefits of building a faithful following and leveraging Social Media marketing.
Social Media marketing is, in simplest terms, relationship building.
To build relationships with Social Media you need to offer content that people value.
The content you offer demonstrates your expertise, creates visibility for your brand and connects you quickly with people worldwide.
Use the 80/20 (or even 90/10) Rule to focus what types of content you post on Twitter, to grow both your fan base and your bottom line.
To apply the 80/20 Rule to Twitter, post 2 offers for every 10 for posts.
Use this simple approach to focus your content, as well as offer variety, as you build your following and market effectively with Twitter.
When your content marketing mix feels centered, rather than salesy, you can promote your business without being perceived as pushy.
What should you add to the other 80%? Here is a breakdown of what types of content to mix together: Focus Your Twitter Posts with the 5 I's
- Inspiration.
- Implementation.
- Information.
- Industry Leaders.
- Invitations.
These are relevant at any time of day.
Benefit: Everyone needs encouragement and the wise words of others remind us of the deeper meaning and keep us motivated to take action.
Implementation is so important to transformation.
Even the word attraction contains the word action within it.
Benefit: People must engage in activities that attract the change that they want in their lives.
Give a quick tip that gets people moving in the direction of success and let the magic begin! Information is what helps people get clearer on their choices and feel more confident about making decisions.
Gather facts relevant to your business- the kind of results people expect, define techniques and terms, quote statistics to create awareness.
Benefit: By offering reliable information about your expertise, you build credibility and trust with your followers.
You become the "go to" person in your niche.
Industry Leaders are easy to find by doing a search on Twitter.
com.
Search by keyword or the name of a favorite mentor or peer to find their Twitter username.
Then, create a post saying hi or commenting on something happening in your industry.
Include that person's Twitter username after an @ in your post.
Benefit: Connecting and communicating with industry leaders creates association between you and a person who is more well know and is already trusted.
You can offer congratulations, share resources and build a community of Ideal Clients quickly.
Invitation Copy and paste a sentence from your website or blog with a link leading back to it or offer a free resource in exchange for subscription to your email list.
Benefit: You increase the amount of targeted traffic visiting your website or blog, grow your list and publicize your events several times a day within your Twitter stream.
You now have a simple approach to specific, effective Twitter posts for your business! Rather than getting overwhelmed by options, wondering when to post offers or feeling lost about what to focus on- use this Twitter content strategy to build better relationships online in no time!